Closed captions in English can be accessed in the video player.
AbbVie: Forming Engaging & Innovative Enrollment Experiences - S310
SPEAKERS
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Director, Marketing Technology, AbbVie
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Marketing Technology Lead, Abbvie
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Associate Director, AbbVie Digital Lab, Abbvie
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Session Materials
ABOUT THE SESSION
Are simple form updates slowing your team down by taking way too much time? AbbVie, a global biopharmaceutical leader, was looking for agility and speed to make form edits that could be achieved in a week rather than months. With Adobe Experience Manager Forms, AbbVie has managed the development of their forms through an agile and straightforward process, significantly improving internal efficiencies, saving valuable time and operational costs, and improving customer experience.
In this session:
- Hear how AbbVie is leveraging Experience Manager Forms to cultivate dynamic enrollment experiences for their end users in just a fraction of the time it used to take
- Learn how you can, too
Use the unique Experience League Community thread here to pose questions prior to, during, or after this session, and the speakers and Adobe team will answer!
Public Track: Content that Drives Performance
Type: Session
Technical Level: General Audience
Presentation Style: Value Realization
Audience Type: IT Architect, IT Executive, Web Marketer, Project Manager, Product Manager, IT Practitioner
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