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Healthcare Experiences with Approaches to First-Party Data - S725
Sr. Manager, Digital Analytics and Personalization Technologies, AbbVie
Director, Marketing Technology, AbbVie
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ABOUT THE SESSION
Take a deep dive into new approaches in marketing, like first-party data, identities, and direct-to-consumer strategies. Abbvie, an undisputed leader in the healthcare industry, is embracing these approaches at scale. Discover the possibilities that these approaches can unlock and how they can help you craft exceptional experiences for patients and healthcare professionals.
- Sneak peek of a futuristic MarTech stack to enable first-party data collection within Adobe Experience Cloud
- Implementation strategies and roadmap and innovative use cases for healthcare
- Operational challenges and best practices
This session sponsored by NextRow Digital
Public Track: Analytics for Customer Journeys, Customer Data Management and Activation, Personalized Omnichannel Engagement, Powering your Digital Business with Adobe Experience Cloud
Technical Level: General Audience, Intermediate
Presentation Style: Case/Use Study, Value Realization
Audience Type: Business Analyst, Campaign Manager, Digital Analyst, Digital Marketer, IT Architect, Marketing Executive, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Analyst, Web Designer, Product Manager, IT Practitioner, Marketing Practitioner, Marketing Analyst
Industry Focus: Healthcare/Lifesciences
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