Healthcare Experiences with Approaches to First-Party Data - S725

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  • Angela Tang

    Angela Tang

    Sr. Manager, Digital Analytics and Personalization Technologies, AbbVie

  • Joe George

    Joe George

    Director, Marketing Technology, AbbVie


Take a deep dive into new approaches in marketing, like first-party data, identities, and direct-to-consumer strategies. Abbvie, an undisputed leader in the healthcare industry, is embracing these approaches at scale. Discover the possibilities that these approaches can unlock and how they can help you craft exceptional experiences for patients and healthcare professionals.

Key takeaways:

  • Sneak peek of a futuristic MarTech stack to enable first-party data collection within Adobe Experience Cloud
  • Implementation strategies and roadmap and innovative use cases for healthcare
  • Operational challenges and best practices


This session sponsored by NextRow Digital

Public Track: Analytics for Customer Journeys, Customer Data Management and Activation, Personalized Omnichannel Engagement, Powering your Digital Business with Adobe Experience Cloud

Type: Session

Technical Level: General Audience, Intermediate

Presentation Style: Case/Use Study, Value Realization

Audience Type: Business Analyst, Campaign Manager, Digital Analyst, Digital Marketer, IT Architect, Marketing Executive, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Analyst, Web Designer, Product Manager, IT Practitioner, Marketing Practitioner, Marketing Analyst

Industry Focus: Healthcare/Lifesciences

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