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AI and the Future of Adobe Workfront
Online Session
AI and the Future of Adobe Workfront - OS807
Speakers
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Paul Vaughn
Sr. Director, Product - Workfront, Adobe
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Jacob Russell
Sr. Staff Experience Designer, Adobe
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Lauren Sisneros
Principal Product Marketing Manager, Adobe
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Session Resources
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About the Session
AI is radically changing the future of work - and Adobe Workfront is leading the way. Join product leaders Paul Vaughn and Richard Whitehead for a forward-looking session on how Adobe is evolving strategic planning and workflow orchestration with an AI-first approach. Learn how Workfront is aligning product themes to mission-driven goals, customer needs, and market opportunities — all designed to simplify user experiences, automate work, and unlock new levels of productivity.
Key takeaways:
- Accelerate content velocity and personalization by orchestrating your content supply chain with AI-powered Adobe Workfront.
- Unify data, taxonomies, and systems to visualize and optimize the full marketing lifecycle.
- Empower customers and its agencies with intelligent workflows to manage and deliver exceptional work at scale.
Technical Level: General Audience
Track: Workflow and Planning
Content Category: Thought Leadership
Audience : Campaign Marketer, Executive, Marketer, Project Manager, Product Manager, Operations Marketer , Martech Professional, AI Strategy/Technology , Product Marketer
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Adobe CX Enterprise
Unify content, data, and journeys into one AI‑powered system that anticipates intent and delivers personalized, on‑brand experiences at scale — for humans and AI agents.