Closed captions in English will be available soon.
Skill Exchange: Making Workfront and AEM Speak the Same Language
Speakers
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Jenna Martinez
Adoption Marketing Manager, Adobe
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Olya Kollen, PMP, PhD
VP of Content Supply Chain Architecture, WorkFocus.io
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Jeffrey Gillis
VP Integrated Marketing Technology Platforms, Natixis Investment Managers
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About the Session
Integrating Workfront and AEM is more than connecting tools, it’s about unifying the way your business works. In this session, we’ll explore how to align metadata, workflows, and taxonomy so your systems “speak” the same operational language. We'll also talk about how to use Workfront Planning to define and govern metadata before it flows into Workfront and AEM workflows, creating a shared foundation that drives automation, collaboration, and clarity across teams.
Key Takeaways:
- Learn how to define taxonomies and metadata that reflect how your teams actually work, ensuring consistency across systems.
- Discover how to use Planning to establish a strong metadata framework that powers seamless Workfront + AEM connection.
- Understand how to create workflows that make content creation, approval, and delivery faster and more intuitive for end users.
Technical Level: Intermediate to Advanced
Track: Workflow and Planning
Content Category: Tips and Tricks
Audience : Project Manager, Operations Marketer , Content Manager, Martech Professional
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