Skill Exchange: 5 Key Areas to Address in Your Workfront Implementation

Workfront’s flexibility is one of its greatest strengths, but it can also be one of its biggest challenges. With so many ways to configure the platform, it’s easy to overbuild, overlook governance, or create an experience that’s great for admins but confusing for users. In this session, we’ll dig into the five essential pillars that help you implement, or optimize, Workfront with long-term success in mind — governance, reporting, user experience, maintenance, and documentation. You’ll learn how each area connects to the others and how a balanced approach ensures your system stays scalable, sustainable, and intuitive for every user.

Key Takeaways:

• A governance framework that works — establish clear ownership and decision-making that will keep your system clean and consistent, without slowing teams down.
• User experience as a governance tool — discover how thoughtful design, naming conventions, and workflows reduce friction and boost adoption across your user base.
• Sustainable systems management — understand how to audit, document, and deprecate effectively, so Workfront continues to evolve with your organization.

Technical Level: Intermediate to Advanced

Track: Workflow and Planning

Content Category: Tips and Tricks

Audience : Project Manager, Operations Marketer , Martech Professional, Creative Project Manager