Skill Exchange: How Citi Utilized Workfront to Unite Users and Processes

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Speakers

  • Carol Thomas-Knipes

    Carol Thomas-Knipes

    VP, Creative Technology Operations, Citi

  • Daniel Clarke

    Daniel Clarke

    Practice Lead, Adobe Workfront, EMMsphere

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About the Session

Rolling out Workfront to thousands of users across multiple creative and compliance teams can feel like solving a Rubik’s Cube blindfolded. Join Carol Thomas-Knipes, Vice President, DAM & Workfront Program Lead at Citi and Daniel Clarke, Workfront Practice Lead at EMMsphere as they share how Citi tackled a complex cross-team implementation with a focus on creating simple processes, leveraging automation to reduce friction, and adopting an iterative approach to drive lasting adoption. You’ll walk away with real-world lessons on designing and adapting Workfront experiences that drive adoption and lasting engagement.

In this session, you'll hear:

  • How to simplify to amplify — learn how streamlined workflows and automation unlock greater user engagement and adoption
  • Ways to iterate with empathy — explore how an agile, user-first approach turns rollout challenges into opportunities for growth and connection

Technical Level: Intermediate to Advanced

Track: Workflow and Planning

Content Category: Tips and Tricks

Audience : Executive, Project Manager, Operations Marketer , Martech Professional

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