Beyond Silos: Why Enterprise Ops Is the Key to Brand-Agency Alignment

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Speakers

  • Vazgen Babayan

    Vazgen Babayan

    Group Manager, Product Management, Adobe

  • Sonia Espejo

    Sonia Espejo

    Sr. Product Marketing Manager, Adobe

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About the Session

Teams today must deliver standout work faster than ever while proving its impact on the business. Hear how leading brands and agencies are evolving their operating models to protect creativity while improving speed, visibility, and measurable outcomes. Learn the practices high‑performing teams use to optimize talent allocation, streamline approvals, manage financial impact, and collaborate more effectively. See how Adobe Workfront and its advanced enterprise operations capabilities help organizations scale creative output with clarity, efficiency, and governance.

Key takeaways:

  • How modern brands and agencies like Publicis are evolving their operating models to compete on creativity, speed, and ROI
  • How Adobe Workfront enables smarter resource planning, financial visibility, and AI‑powered workflows
  • What’s coming next on the Workfront roadmap to help teams scale creative work with control and confidence

Industry : Consulting/Agency

Technical Level: General Audience

Track: Workflow and Planning

Content Category: Thought Leadership

Audience : Campaign Marketer, Marketer

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