The Evolution of Digital Experiences in Telecom

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Speakers

  • Nikilesh Eswarapu

    Nikilesh Eswarapu

    Practice Lead – Telecom and Media, Digital Strategy Group, Adobe

  • Raj Sahajwani

    Raj Sahajwani

    General Manager, Services Customer Engagement , Adobe

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About the Session

Telecom brands are redefining how they build lasting customer relationships in the age of AI, striving to deliver contextual experiences that proactively address needs and reduce friction. What separates today's leaders is their ability to orchestrate personalized experiences at massive scale, while accelerating time-to-market and unlocking operational efficiency.

Join Adobe leaders for a look at where experience orchestration in telecom is headed – and what it takes to get there.

In this session:

  • Insights from Adobe's telecom industry research, including shifting consumer preferences and behaviors across the customer lifecycle
  • Top telecom experience orchestration use cases enabled by Adobe, from acquisition through growth, care and support, and retention
  • Organizational and operating model considerations for AI-led success – key principles for structuring teams and processes

Industry : Telecommunications

Technical Level: General Audience

Track: Workflow and Planning, Customer Engagement

Content Category: Thought Leadership

Audience : Campaign Marketer, Digital Marketer, Executive, Marketer, Martech Professional

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