Skill Exchange: When Users Shape Workfront, They Champion It

Workfront adoption doesn't begin at go-live. It begins when people feel heard.

You have gathered your internal Workfront champions and subject matter experts, but real engagement happens when you make them active participants, not just observers. Building an early workflow prototype gives users a clear, working model to explore. It doesn't need to include every detail but should demonstrate how Workfront will support their work. Letting users test it in mock scenarios uncovers challenges early and builds confidence. This hands-on experience turns passive reviewers into passionate contributors. When user feedback shapes the system, trust grows. They own the change and become advocates, sharing how this will make their work smoother, smarter, and more rewarding.

In this session, you will hear:

• Practical steps to turn your champions into co-creators through early, hands-on engagement
• Ways to use Workfront as a feedback engine to drive continuous improvement and deepen user ownership

Technical Level: Intermediate to Advanced

Track: Workflow and Planning

Content Category: Tips and Tricks

Audience : Executive, Project Manager, Operations Marketer , Martech Professional