The Evolution of Collaboration in the Era of AI

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Workflow and Planning


AI and the Future of Adobe Workfront

00:16:27

AI and the Future of Adobe Workfront

Discover how Adobe Workfront’s AI future is transforming enterprise work. Learn how human + agent collaboration, intelligent automation, and real‑time insights help teams govern …

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Skill Exchange: How Citi Utilized Workfront to Unite Users and Processes

00:23:01

Skill Exchange: How Citi Utilized Workfront to Unite Users and Processes

Discover how streamlined workflows, automation, and an iterative, user-first rollout helped a customer drive adoption and long-term engagement.

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The Evolution of Collaboration in the Era of AI

00:09:57

The Evolution of Collaboration in the Era of AI

See how AI-powered agentic collaborators transform enterprise work. Learn to deploy, collaborate with, and monitor AI agents in real Adobe Workfront workflows to accelerate deliv…

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Get Meta with Your Data: Shaping the Future of Your Marketing Ecosystem

00:15:45

Get Meta with Your Data: Shaping the Future of Your Marketing Ecosystem

Learn how metadata powers the future of marketing ecosystems. Discover how to build scalable taxonomies in Adobe Workfront Planning to align strategy, unlock insights, and fuel A…

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Transforming your Content Supply Chain for the AI World

00:53:47

Transforming your Content Supply Chain for the AI World

AI isn’t just accelerating content creation, it’s restructuring the entire content economy and redefining what speed, scale, and relevance mean. Most content supply chains were n…

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ServiceNow’s Quest for Scalable Success with Automation and Gen AI

00:48:33

ServiceNow’s Quest for Scalable Success with Automation and Gen AI

Learn how ServiceNow modernized go-to-market with Adobe, building a unified, GenAI-powered marketing engine to scale personalization, automation and efficiency.

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Adobe on Adobe: The Future of B2B Marketing

00:44:19

Adobe on Adobe: The Future of B2B Marketing

Adobe Summit session on how Adobe is using its own tech to transform B2B marketing.

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A Bank's Blueprint for Agile Marketing and AI-Powered Experiences

01:00:30

A Bank's Blueprint for Agile Marketing and AI-Powered Experiences

Agile Marketing and AI for Banks: Transform your martech. Overcome silos, compliance with Adobe & Acxiom for impactful experiences.

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Skill Exchange: 5 Key Areas to Address in Your Workfront Implementation

00:41:46

Skill Exchange: 5 Key Areas to Address in Your Workfront Implementation

Learn 5 key strategies to optimize your work management system with better governance, reporting, UX, maintenance, and documentation for lasting success.

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Inside OpenAI’s Marketing Stack: Applying AI to Scale Smarter

00:38:41

Inside OpenAI’s Marketing Stack: Applying AI to Scale Smarter

Explore practical ways to apply AI in marketing operations to reduce friction, improve workflow efficiency, and scale campaigns responsibly.

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Beyond Silos: Why Enterprise Ops Is the Key to Brand-Agency Alignment

00:10:23

Beyond Silos: Why Enterprise Ops Is the Key to Brand-Agency Alignment

Discover how enterprise operations break down brand–agency silos. Learn how leading teams use Adobe Workfront to optimize resources, streamline approvals, gain financial visibili…

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Skill Exchange: When Users Shape Workfront, They Champion It

00:13:56

Skill Exchange: When Users Shape Workfront, They Champion It

Discover how involving champions early, gathering real feedback, and testing workflow prototypes builds trust, ownership, and lasting user adoption.

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Leading Through Creativity: The C-Suite as Change Maker

00:35:39

Leading Through Creativity: The C-Suite as Change Maker

Most transformation strategies fail because they’re built to respond to change that’s already happened. By the time you’ve analyzed the disruption, your competitors have moved on…

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How Publicis Evolved Its Operating Model in Service of Brands

00:40:01

How Publicis Evolved Its Operating Model in Service of Brands

See how Publicis evolved its operating model to deliver standout creative with measurable ROI. Learn how Workfront helps agencies balance creativity, speed, & governance through …

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Personalization Under Pressure: Lessons from High-Stakes Journeys

00:54:57

Personalization Under Pressure: Lessons from High-Stakes Journeys

Discover how high-stakes brands scale personalized customer journeys with trust, privacy, and data orchestration across channels.

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Reimagining Enterprise Workflows with Agentic AI

00:41:22

Reimagining Enterprise Workflows with Agentic AI

Discover how agentic AI in Adobe Workfront automates workflows, streamlines approvals, and boosts enterprise productivity.

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Get Meta with Your Data: Shaping the Future of Your Marketing Ecosystem

00:31:52

Get Meta with Your Data: Shaping the Future of Your Marketing Ecosystem

Learn how metadata powers the future of marketing ecosystems. Discover how to build scalable taxonomies in Adobe Workfront Planning to align strategy, unlock insights, and fuel A…

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Skill Exchange: Making Workfront and AEM Speak the Same Language

00:35:19

Skill Exchange: Making Workfront and AEM Speak the Same Language

Discover how aligning metadata, workflows, and taxonomy creates seamless system integration, smarter automation, and better collaboration across teams.

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2026 Playbook: Scaling Field Marketing and Event Orchestration

00:30:52

2026 Playbook: Scaling Field Marketing and Event Orchestration

Discover how Adobe Workfront, AEM, Marketo and AEP automate the global event lifecycle, connect attendee data, and power personalized, scalable event marketing.

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The Evolution of Digital Experiences in Telecom

00:49:00

The Evolution of Digital Experiences in Telecom

Insights from Adobe's telecom research on AI adoption, consumer priorities, and how leaders deliver connected experiences that grow customer lifetime value.

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Prescription for Acceleration: An Integrated Adobe Suite and AI Enablement

00:54:43

Prescription for Acceleration: An Integrated Adobe Suite and AI Enablement

Learn how to deliver AI-driven, HIPAA-compliant healthcare personalization at scale using integrated data, automation, and real-time optimization.

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AI and the Future of Adobe Workfront

00:44:37

AI and the Future of Adobe Workfront

Explore how Adobe Workfront uses AI to transform strategic planning, automate workflows, and boost productivity across the marketing lifecycle.

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Experience Rewired: How AI Is Closing the Gap for Customers and Fans

00:38:08

Experience Rewired: How AI Is Closing the Gap for Customers and Fans

For the first time, the tools exist to align what people expect with what they actually experience. Across sports and business, AI is moving from a layer on top to the system tha…

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The Evolution of Collaboration in the Era of AI

00:49:03

The Evolution of Collaboration in the Era of AI

See how AI-powered agentic collaborators transform enterprise work. Learn to deploy, collaborate with, and monitor AI agents in real Adobe Workfront workflows to accelerate deliv…

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The Evolution of Collaboration in the Era of AI - S803

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Speakers

  • Ravi Duddukuru

    Ravi Duddukuru

    Sr. Director, Product Marketing, GenStudio Solution, Adobe

  • Julie Johnson

    Julie Johnson

    Senior Product Marketing Manager, Adobe

  • Jeremy Flores

    Jeremy Flores

    Principal Product Manager, Adobe

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About the Session

Enterprises worldwide are racing to integrate AI into real workflows at scale. Join our product leaders to discover how agentic collaborators can accelerate delivery, enhance collaboration, and improve quality while seamlessly integrating into your team and existing processes.
Key takeaways:

  • Create an agentic collaborator for review
  • Deploy it against real Adobe Workfront projects or workflows
  • Collaborate with it in real time
  • Monitor results and provide instructions

Technical Level: General Audience

Track: Workflow and Planning

Content Category: Thought Leadership

Audience : Campaign Marketer, Marketer, Operations Marketer , Martech Professional, AI Strategy/Technology , Product Marketer

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

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