How Publicis Evolved Its Operating Model in Service of Brands

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Speakers

  • Vazgen Babayan

    Vazgen Babayan

    Group Manager, Product Management, Adobe

  • Dave Maffei

    Dave Maffei

    SVP, US Operations, Publicis Groupe

  • Jeremy Brillault

    Jeremy Brillault

    Program Director, Publicis

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About the Session

Creative agencies face an increasingly competitive landscape where success depends on delivering standout creative faster while clearly demonstrating ROI for their clients. Dive into how Publicis evolved its operating model to balance creative excellence with business performance. With a focus on creativity and measurable outcomes — and the support of Adobe Workfront — Publicis manages talent, finances, approvals, and collaboration.
Key takeaways:

  • How Publicis is adapting its operating model to compete on creativity, speed, and ROI
  • How Adobe Workfront supports resource planning, financial management, and AI-powered workflows
  • What’s next on the roadmap to help brands and agencies scale creative work with speed, visibility, and governance

Industry : Consulting/Agency

Technical Level: General Audience

Track: Workflow and Planning

Content Category: Case/Use Study

Audience : Executive, Marketer, Martech Professional

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