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Reimagining Enterprise Workflows with Agentic AI
Speakers
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Steve Wirig
Director of Product Management, Adobe Workfront, Adobe
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Oznur Aytekin
Principal Product Manager, Adobe
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About the Session
AI is changing enterprise workflows, and Adobe Workfront is at the forefront with agentic AI that transforms how work gets done. Join our product leaders to explore how Workfront’s Workflow Optimization Agent is streamlining setup, accelerating approvals, reducing operational friction across teams and more.
Key takeaways:
• Use AI to set up your marketing workspace for end-to-end operational visibility
• Transform ideas into actionable briefs
• Use AI to proactively keep work moving
• Accelerate multi-stage reviews like never before
• Surface actionable insights in response to broad, context-driven natural language questions
Technical Level: General Audience
Track: Workflow and Planning
Content Category: Thought Leadership
Audience : Product Manager, Operations Marketer , Martech Professional, AI Strategy/Technology , Product Marketer
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