A Bank's Blueprint for Agile Marketing and AI-Powered Experiences

For a global financial institution, it started with mapping out the key marketing and business outcomes that map back to key data and technology deliverables. Join Citi and Acxiom as they share how this transformation took shape. With customer experience at the center, the team focused on enabling more relevant, timely interactions while simplifying operations behind the scenes. In this session, you will learn how to:

• Prioritize use cases that show immediate ROI and unlock future investment
• Develop target state architecture that stitches the key platforms that deliver optimized outcomes
• Structure transformation into clear workstreams that align teams and drive accountability
• Create a scalable foundation for AI-driven marketing
• Build the operational foundation for personalization and omnichannel engagement
• Simplify workflows and connect systems to improve speed and execution

This session focuses on what worked, what delivered value early, and how a strong partnership helped move transformation forward.

By clicking add to schedule, I agree the Adobe family of companies may share my contact information with Acxiom/Omnicom for marketing purposes.

Industry : Consulting/Agency, Financial Services

Technical Level: General Audience

Track: AI, Innovation, and Leadership Trends, Enterprise Productivity for High-Performing Teams , From Volume to Brand Value: Scaling Production-Ready Content for the Enterprise

Content Category: Case/Use Study

Audience : Campaign Marketer, Digital Marketer, Executive, Channel Marketer, Content Marketer, Marketer, Project Manager, Operations Marketer , Content Manager, Martech Professional, AI Strategy/Technology , Demand Generation Marketer, Creative Project Manager, Brand Marketer