AI Content Productivity for Marketers: Brand Governance for On-Brand Campaigns

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Enterprise Productivity


Scale On-Brand Content Without Chaos with Adobe Express

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Scale On-Brand Content Without Chaos with Adobe Express

Discover tips to create, remix, and publish branded content quickly with Adobe Express and AI-powered tools.

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AI-Powered Tools to Comprehend, Collaborate, and Create

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AI-Powered Tools to Comprehend, Collaborate, and Create

Learn to transform PDFs into engaging assets and streamline collaboration using Acrobat Studio and Adobe Express in this quick, practical session.

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Transforming your Content Supply Chain for the AI World

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Transforming your Content Supply Chain for the AI World

AI isn’t just accelerating content creation, it’s restructuring the entire content economy and redefining what speed, scale, and relevance mean. Most content supply chains were n…

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Elevated Brand Experience: Orchestrating Discoverability for the Agentic Web

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Elevated Brand Experience: Orchestrating Discoverability for the Agentic Web

AI is increasingly shaping how brands are experienced, trusted, and chosen. As customers interact with AI assistants in their everyday lives, expectations for discovery, engageme…

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How Collaboration Turns Vision into Business-Ready Content

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How Collaboration Turns Vision into Business-Ready Content

Learn how Adobe and Eyeful partner to create compelling, scalable customer-facing assets using Creative Cloud, Frame.io, and Acrobat Studio.

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Adobe on Adobe: The Future of B2B Marketing

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Adobe on Adobe: The Future of B2B Marketing

Adobe Summit session on how Adobe is using its own tech to transform B2B marketing.

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A Bank's Blueprint for Agile Marketing and AI-Powered Experiences

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A Bank's Blueprint for Agile Marketing and AI-Powered Experiences

Agile Marketing and AI for Banks: Transform your martech. Overcome silos, compliance with Adobe & Acxiom for impactful experiences.

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AI Content Productivity for Marketers: Brand Governance for On-Brand Campaigns

00:56:50

AI Content Productivity for Marketers: Brand Governance for On-Brand Campaigns

Learn how Adobe’s AI-powered tools help marketing teams create on-brand content at scale while maintaining compliance, insights, and consistency.

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Inside OpenAI’s Marketing Stack: Applying AI to Scale Smarter

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Inside OpenAI’s Marketing Stack: Applying AI to Scale Smarter

Explore practical ways to apply AI in marketing operations to reduce friction, improve workflow efficiency, and scale campaigns responsibly.

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Accessibility at Scale: Global Regulations, Real Challenges, and What Works

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Accessibility at Scale: Global Regulations, Real Challenges, and What Works

Turn accessibility requirements into action with Adobe solutions and proven strategies for compliance, governance, and sustainable implementation.

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Leading Through Creativity: The C-Suite as Change Maker

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Leading Through Creativity: The C-Suite as Change Maker

Most transformation strategies fail because they’re built to respond to change that’s already happened. By the time you’ve analyzed the disruption, your competitors have moved on…

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PepsiCo & Adobe: Rebuilding Creative Foundations for the AI Era

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PepsiCo & Adobe: Rebuilding Creative Foundations for the AI Era

Learn how AI-powered Adobe tools modernize creative workflows, boost quality and velocity, and help teams meet rising demand for personalized content.

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What Happens After Migrating to Adobe Experience Manager as a Cloud Service

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What Happens After Migrating to Adobe Experience Manager as a Cloud Service

Discover how cloud migration drives team alignment, faster delivery, and future-ready digital platforms—turning modernization into measurable business impact.

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Unlocking Productivity and Creativity ROI

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Unlocking Productivity and Creativity ROI

Unlock productivity and creativity ROI with Acrobat Studio’s AI-powered tools. Save time, cut costs, and accelerate impact with Adobe’s connected workflow.

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Scaling Personalized Experiences in a Complex Energy Market

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Scaling Personalized Experiences in a Complex Energy Market

Delivering relevant, timely customer experiences at scale is critical as the energy market grows more competitive. Vattenfall, one of Europe’s largest energy providers, is transf…

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Beyond the Machine: Komatsu’s Global Blueprint for a Unified Experience

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Beyond the Machine: Komatsu’s Global Blueprint for a Unified Experience

Discover how a global manufacturing leader unified disparate business units and regions with Adobe Experience Cloud to drive measurable impact.

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The Human + AI Advantage: Lumen’s ABM Transformation with Adobe GenStudio

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The Human + AI Advantage: Lumen’s ABM Transformation with Adobe GenStudio

Adobe Summit session with Lumen Technologies on they are using Adobe tools to accelerate their B2B marketing.

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In-Person On-Demand Session

AI Content Productivity for Marketers: Brand Governance for On-Brand Campaigns - S416

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Closed captions in English will be available soon.

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Speakers

  • Chloe McConnell

    Chloe McConnell

    Sr. Director, Product Management (Adobe Express), Adobe

  • Scott Shaner

    Scott Shaner

    Sr. Director - Creative Technology & Operations, Eli Lilly and Company

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Session Resources

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About the Session

Marketing teams face an unprecedented demand for content that’s personalized, timely, and delivered across channels. AI-powered tools promise speed and scale to enable teams to produce more assets than ever before. But this opportunity comes with a challenge: How do you keep brand consistency as well as AI insights and compliance intact? Learn how Adobe is partnering with leading enterprises to harness innovative AI solutions across the content supply chain with Adobe Express, Adobe Acrobat Studio, Adobe Workfront, and Adobe Experience Manager Assets to drive content productivity for your business.

Key takeaways:

  • Learn how leading organizations are solving content challenges using secure AI solutions to extract actionable insights and creating standout on-brand content
  • Uncover winning strategies on how best to establish integrated workflows between marketing and creative teams to drive content productivity while controlling AI sprawl
  • Understand Adobe’s approach to helping brands boost efficiency across teams with its most powerful AI capabilities across its creative, document, and marketing ecosystems

Industry : Healthcare and Life Sciences

Technical Level: General Audience

Track: Enterprise Productivity for High-Performing Teams

Content Category: Tips and Tricks

Audience : Campaign Marketer, Digital Marketer, Marketer, Content Manager, Sales, Product Marketer, Brand Marketer

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