Elevated Brand Experience: Orchestrating Discoverability for the Agentic Web

AI is increasingly shaping how brands are experienced, trusted, and chosen. As customers interact with AI assistants in their everyday lives, expectations for discovery, engagement, and decision-making are changing. To succeed in this environment, brands must move beyond static content and isolated interactions, delivering guided, conversational experiences that reflect intent in the moment while maintaining control over voice, accuracy, and compliance across owned and third-party environments.

In this Strategy Keynote, you’ll hear from Loni Stark, VP of Strategy and Product, along with Jason Cherok, VP of Product, Design and Analytics, and Kate Fedishen, VP of Marketing Transformation at Dick’s Sporting Goods, on how brands can thrive in the agentic era by orchestrating intelligent content, trust signals, and real-time insights into cohesive experiences. Through live demonstrations and real-world examples, you’ll see how brands can guide customers with confidence, remain in control of how they’re represented, and carry intent forward across connected experiences while maintaining trust and brand integrity.

Industry : Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services , Healthcare and Life Sciences, High Tech, Media, Entertainment, and Communications, IT Professional Services, Retail, Telecommunications, Travel, Hospitality, and Dining, Sports Marketing

Technical Level: General Audience

Track: Brand Visibility and Content Management in the Agentic Web, AI, Innovation, and Leadership Trends, Orchestrating Experiences with AI Agents , Enterprise Productivity for High-Performing Teams

Content Category: Thought Leadership

Audience : Advertising Marketer, Campaign Marketer, Digital Marketer, Executive, Channel Marketer, Content Marketer, Marketer, Web Analyst, Content Manager, UI/UX Designer, Sales, AI Strategy/Technology , Creative, Demand Generation Marketer, Product Marketer, Graphic Designer, Creative Project Manager, Brand Marketer