Agentic Web: Design, Automate, Convert with Webflow and Marketo

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Speakers

  • Blaire Van Dusen

    Blaire Van Dusen

    Product Marketing Manager, Webflow

  • Sean Gubler

    Sean Gubler

    Head of Partner Integration, Experience Cloud, Adobe

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About the Session

Your website should look good AND work hard. Today's marketing teams are under pressure to move faster, capture more leads, and prove pipeline impact, but most web and marketing automation stacks create friction instead of flow. See how Webflow’s Agentic Web Marketing Platform closes the gap between design and demand generation. We’ll walk through how the Marketo Engage for Webflow App empowers marketers to build brand-consistent forms visually — with real-time previews, enterprise-grade data integrity, and seamless marketing performance tracking — without relying on developers or compromising on compliance. Hear directly from Adobe and Webflow on what the partnership means in practice: faster time to pipeline, reliable attribution, and a website that becomes a predictable, measurable source of revenue.

You will learn:

  • How modern marketing teams design forms
  • Automate lead capture
  • Drive pipeline faster using a connected web and marketing automation platform

Technical Level: Beginner to Intermediate

Track: B2B Customer Journeys, Brand Visibility and Content Management in the Agentic Web, Orchestrating Experiences with AI Agents

Content Category: Tips and Tricks, Thought Leadership

Audience : Campaign Marketer, Digital Marketer, Web Analyst, Martech Professional, Demand Generation Marketer

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