Making Agentic AI Real: Creative Engineering for Next-Gen CX

In-Person On-Demand Session

Making Agentic AI Real: Creative Engineering for Next-Gen CX - S717

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ON DEMAND

Closed captions in English will be available soon.

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Speakers

  • Amit Tyagi

    Director - MarTech and Web Platforms, Vanguard

  • Bruno Monteiro

    VP, Head of Digital Experience , HealthEquity

  • Kim Myers

    Senior Vice President - Marketing Technology & Data, U.S. Bank

  • Kumarbabu Vanapalli

    Vice President, Digital Products, Customer, Infineon

  • Baskaran Natarajan

    Global Head, Digital Experience, Tata Consultancy Services

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Session Resources

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About the Session

Join a cross‑industry panel to explore how agentic AI is redefining customer experience end to end, from marketing and commerce to support and service. The discussion focuses on creative engineering and what’s emerging at the intersection of agentic systems, content, data, and technology, highlighting the growing need for brand discoverability, marketing orchestration, agentic commerce, and proactive support in shaping how experiences are built, found, and optimized. Panelists share perspectives on what this means in practice for brands designing, scaling, and measuring next‑generation customer experiences.

Key takeaways:

  • From AI experimentation to CX advantage, how to turn agentic AI into real business impact
  • Creative engineering as a growth lever by harmonizing design, content, data, and technology
  • Connecting marketing, commerce, and service journeys for a unified experience

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Industry : Financial Services , Healthcare and Life Sciences, High Tech, Retail

Technical Level: General Audience, Intermediate, Advanced, Beginner to Intermediate, Intermediate to Advanced

Track: Brand Visibility and Content Management in the Agentic Web, AI, Innovation, and Leadership Trends, Orchestrating Experiences with AI Agents

Content Category: Case/Use Study, Thought Leadership

Audience : Business Analyst, Campaign Marketer, Digital Marketer, Executive, Channel Marketer, Content Marketer, Marketer, Product Manager, Operations Marketer , Content Manager, IT , Martech Professional, Sales, AI Strategy/Technology , Demand Generation Marketer, Product Marketer, Industry Analyst, Brand Marketer

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