Not a Panel: A B2B Working Session for Content Demand Reality

In-Person On-Demand Session

Not a Panel: A B2B Working Session for Content Demand Reality - S745

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Speakers

  • Jody Pfeifer

    Jody Pfeifer

    VP, Chief Product Officer, Standard Insurance Company

  • John Howie

    John Howie

    Head of Sales Channel Marketing, Vanguard

  • Baylee Simon

    Baylee Simon

    Principal, Deloitte Digital

Session Resources

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About the Session

Complex buying journeys, multiple personas at each stage, new channels; these drive an increased demand for personalization, yet frequently the number of resources to do the work remains the same. In theory, technology exists to create a content supply chain for the future and meet that demand. In reality, the way ahead is rarely one-size-fits-all.

So if it's not one-size-fits-all, how do you find what's right for you? Panelists join Deloitte Digital to talk about how they're solving this across B2B marketing and sales, where they've seen challenges, and prognosticate what's next. Expect debate on topics like centralized vs federated AI organizational models, how to get sales teaming successfully with marketing, how to stay creatively ambitious in a regulated industry, and more.

Highlights:

  • See how different leading brands solve the same content problem in different ways within their business
  • Approaches to governance, approvals, and reuse for your risk tolerance
  • Tactics to improve findability and field adoption based on how your teams actually work

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Industry : Financial Services

Technical Level: General Audience

Track: B2B Customer Journeys, Brand Visibility and Content Management in the Agentic Web, From Volume to Brand Value: Scaling Production-Ready Content for the Enterprise

Content Category: Tips and Tricks, Thought Leadership

Audience : Content Manager

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