Mastering Marketo Engage AI from Native Gen AI to External API

AI is transforming RevOps, but how do you balance rapid adoption with deep customization? This session bridges the gap between Adobe’s native features and the limitless potential of external LLMs. We begin with a deep dive into Adobe Marketo Engage’s newest native capabilities, showcasing the AI Assistant for content generation in the Email Designer and the upcoming Product Knowledge assistant to accelerate your time-to-market. 

Next, you will learn how to connect Marketo Engage to external AI models using Webhooks and Self-Service Flow Steps and a "PII Isolation" strategy to keep customer data safe while unlocking job title to persona normalization, form fill categorization, and "Hear About Us" attribution data standardization. 

Key Takeaways: 

• Maximize Native Tools: Master Marketo Engage's native AI Assistants to streamline email content creation and access product expertise. 

• Architect for Scale: Learn to securely integrate external LLMs into Marketo Engage workflows using Webhooks and Self-Service Flow Steps. 

• Deploy Immediately: Walk away with 3 low-risk, high-reward AI blueprints that instantly improve data hygiene and segmentation. 

Technical Level: Intermediate, Intermediate to Advanced

Track: B2B Customer Journeys, AI, Innovation, and Leadership Trends

Content Category: Tips and Tricks

Audience : Campaign Marketer, Digital Marketer, Channel Marketer, Marketer, Operations Marketer , Martech Professional, AI Strategy/Technology , Demand Generation Marketer, Product Marketer