Journey Optimizer B2B Edition Roadmap: Intelligent B2B Orchestration

In-Person On-Demand Session

Journey Optimizer B2B Edition Roadmap: Intelligent B2B Orchestration - S203

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Speakers

  • Mitch Folks

    Mitch Folks

    Product Marketing - B2B Customer Journeys, Adobe

  • Ambika Shetty

    Ambika Shetty

    Manager, Product Management, Adobe

Session Resources

No resources available for this session

About the Session

AI is transforming how your customers buy from you, which is putting pressure on B2B marketing teams to use AI to optimize their customer experience. Join us to explore how AI decisioning and omni channel journey orchestration inside AJO B2B Edition (AJO) are transforming modern B2B go to market strategies, moving teams beyond static, rules based customer experiences into adaptive, always on experiences using continuous context. You’ll learn how AJO B2B Edition’s AI learns individual buyer context, then dynamically decides the next best action, orchestrates engagement across channels and accelerates prospecting for BDR teams.

We’ll dive into how dynamic decisioning, contextual 1:1 personalization, and intelligent prospecting work together to optimize customer experience at scale—driving higher engagement, faster qualification, and more meaningful pipeline impact. If you’re ready to see what AI native journey orchestration really looks like in practice, this session will show you what’s possible—and what’s next.

Key Takeaways

  • How AI decisioning enables adaptive, omni channel journeys that respond to buyer behavior in real time
  • Ways to optimize customer experience with dynamic decisioning and contextual 1:1 personalization at scale
  • How intelligent, AI driven prospecting aligns marketing and sales to accelerate qualification and pipeline growth

Industry : Advertising/Publishing, Consulting/Agency, Education, Financial Services , Healthcare and Life Sciences, High Tech, Industrial Manufacturing, Telecommunications, Distribution/Wholesale

Technical Level: General Audience

Track: B2B Customer Journeys

Content Category: Thought Leadership

Audience : Campaign Marketer, Digital Marketer, Operations Marketer , Martech Professional

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