Scaling Multichannel B2B Orchestration at AWS with Adobe 

In-Person On-Demand Session

Scaling Multichannel B2B Orchestration at AWS with Adobe  - S210

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Speakers

  • Stephanie Simmons

    Stephanie Simmons

    Principal Product Manager, Adobe

  • Jonathan Tan

    Jonathan Tan

    Sr. Technical Product Manager, Amazon

  • Erine de Leeuw

    Erine de Leeuw

    Sr. Product Manager - Tech, AWS

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Session Resources

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About the Session

AWS marketing has transformed its once-fragmented ecosystem into an integrated, marketer-friendly environment built for scale, speed, and personalization. Hear how AWS evolved from standalone tools and disconnected channels to a unified orchestration engine, powered by Adobe Journey Optimizer B2B Edition, streamlining its digital marketing activities across owned and paid media channels. Learn how AWS is approaching real-time capabilities, including web personalization at scale and AI-driven decisioning, to boost engagement and responsiveness and deliver connected experiences across every channel.  

Key takeaways:  

  • Cut time to market from months to weeks with integrated journey orchestration and rapid end-to-end testing that speeds decision-making and experimentation
  • Empower marketing teams with streamlined workflows through an intuitive UI to build and personalize journeys without heavy technical dependencies
  • Deliver unified, personalized customer experiences by connecting segmentation, activation, and targeting in one platform, supporting both lead-based and account-based motions with precision

Industry : High Tech

Technical Level: Intermediate

Track: B2B Customer Journeys

Content Category: Case/Use Study

Audience : Campaign Marketer, Digital Marketer, Marketer, Operations Marketer , Martech Professional, Demand Generation Marketer

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