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AI B2B Real Talk: From Use Case to Realized Value
In-Person On-Demand Session
AI B2B Real Talk: From Use Case to Realized Value - S204
Speakers
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Jessica Kao
Director of B2B GTM Digital Transformation, Digital Strategy Group, Adobe
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Wolfgang Strassburger
Founder & CEO, Onemedia Consulting
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About the Session
Everyone in B2B is talking about AI, but few have battle scars from actually implementing it. Jessica and Wolfgang have been on the bleeding edge, advising enterprise organizations and building real AI use cases in Marketo Engage, from quick wins to custom integrations. Now they’re sharing what they’ve learned.
We’ll cut through the hype and get real about what it takes to make AI work in modern B2B marketing organizations. Get real examples and new frameworks for measuring impact, and learn what actually works — and what doesn’t.
Key takeaways:
- A method to prioritize AI opportunities by business impact
- Real-world examples and lessons learned between AI implementation and impact
- How to move your organization from AI chaos to strategy
Technical Level: General Audience
Track: B2B Customer Journeys, AI, Innovation, and Leadership Trends
Content Category: Thought Leadership
Audience : Campaign Marketer, Digital Marketer, Marketer, Operations Marketer , Martech Professional, AI Strategy/Technology , Demand Generation Marketer
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