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Skill Exchange: Build a Marketo Engage Data Foundation for Revenue Insight
Online Session
Skill Exchange: Build a Marketo Engage Data Foundation for Revenue Insight - OS956
Speakers
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Razvan Paraschiv
Global Marketing Operations, Airwallex
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About the Session
Learn how to make Marketo Engage a hub for all marketing touches by capturing engagement data from various sources, such as paid media, events, and product usage. See how to turn the unified activity logs into your data lake and enable advanced analytics, including multitouch attribution, machine learning person scoring, and sales insights. Whether you’re cleaning up your data or building an attribution framework, this session demonstrates how accurate, centralized data in Marketo Engage drives scalable insights into revenue impact.
Key takeaways:
- Build a unified data foundation that aligns marketing and sales teams and simplifies decision-making
- Create a clear multitouch attribution model, smarter behavior scoring, and stronger sales insights to unlock business value
- Scale with consistent data across Marketo Engage and CRM to reduce manual work and drive operational impact
Technical Level: Intermediate to Advanced
Track: B2B Customer Journeys
Content Category: Tips and Tricks
Audience : Product Manager, Operations Marketer , Martech Professional
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