From Batch to Real Time: What You Can Do with Marketo Engage Data Streams

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Building a Flexible Revenue Engine: ESRI’s Transformation with Adobe

00:09:49

Building a Flexible Revenue Engine: ESRI’s Transformation with Adobe

Discover how Esri migrated to Adobe Journey Optimizer B2B Edition, Marketo Engage, and Adobe Experience Platform to power audience-first go-to-market execution.

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Shred the Static Quo

00:14:05

Shred the Static Quo

Discover how top sales and marketing teams replace static presentations with interactive content experiences that close deals faster and reveal buyer intent.

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B2B Customer Journey Management: Innovation Powered by AI

00:18:10

B2B Customer Journey Management: Innovation Powered by AI

How AI is transforming B2B Customer Journey Management with adaptive journeys, omnichannel orchestration, AI-powered sales qualification, & intelligent insights

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Accelerating Sales with Real-Time Customer Engagement in Marketo Engage

00:16:21

Accelerating Sales with Real-Time Customer Engagement in Marketo Engage

Prudential revolutionized its sales process by leveraging a multi-system, multi-product integration that drives real-time customer engagement. We’ll demonstrate how to harness th…

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Why CDW Chose Adobe Marketo Engage as the Foundation of Its AI Vision

00:16:14

Why CDW Chose Adobe Marketo Engage as the Foundation of Its AI Vision

CDW is operationalizing its agentic marketing strategy by establishing Adobe Marketo Engage at the core of its martech stack. Leveraging AI agents to help activate audiences, CDW…

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Using Customer Journey Analytics for Decisions, Not Just Reporting

00:12:41

Using Customer Journey Analytics for Decisions, Not Just Reporting

Learn how Customer Journey Analytics is used after go live to move beyond reporting and attribution and understand real customer behavior over time.

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Experience Rewired: How AI Is Closing the Gap for Customers and Fans

00:38:08

Experience Rewired: How AI Is Closing the Gap for Customers and Fans

For the first time, the tools exist to align what people expect with what they actually experience. Across sports and business, AI is moving from a layer on top to the system tha…

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Driving Commerce in 2026: Replatforming as a Practice

00:51:57

Driving Commerce in 2026: Replatforming as a Practice

This panel will explore cases of digital commerce ecosystem transformation where Huge helped its partners successfully re-platform into Adobe Commerce.

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Marketo Demon Hunting: Slaying Chaos with Data and Automation

00:39:36

Marketo Demon Hunting: Slaying Chaos with Data and Automation

Learn how Qualcomm uses Marketo Engage to tame data chaos, improve automation, and scale personalized marketing with cleaner audiences and smarter operations.

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How CrowdStrike is Transforming its B2B Engagement through AJO B2B Edition

00:51:55

How CrowdStrike is Transforming its B2B Engagement through AJO B2B Edition

Learn how CrowdStrike drives B2B account activation using Adobe Journey Optimizer and Marketo Engage to orchestrate personalized, data-driven buyer journeys.

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From Legacy to Lift-Off: How Esri Scaled B2B Marketing

00:35:47

From Legacy to Lift-Off: How Esri Scaled B2B Marketing

Learn how unified data and AI-driven personalization modernize B2B marketing to drive pipeline growth, engagement, and measurable ROI.

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Bridging the Gap Between Digital and Social Touchpoints

00:36:13

Bridging the Gap Between Digital and Social Touchpoints

Learn how AI unifies digital and social experiences to create realtime personalization, smarter journeys, and stronger customer engagement across every channel

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Build a Dynamic Data Foundation: Adobe’s Own Real-Time CDP Playbook for B2B

00:52:30

Build a Dynamic Data Foundation: Adobe’s Own Real-Time CDP Playbook for B2B

Learn how B2B teams use Adobe Real-Time CDP for data-driven marketing, audience segmentation, and integration with leading go-to-market tools.

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Beyond the Machine: Komatsu’s Global Blueprint for a Unified Experience

00:46:13

Beyond the Machine: Komatsu’s Global Blueprint for a Unified Experience

Discover how a global manufacturing leader unified disparate business units and regions with Adobe Experience Cloud to drive measurable impact.

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2026 Playbook: Scaling Field Marketing and Event Orchestration

00:30:52

2026 Playbook: Scaling Field Marketing and Event Orchestration

Discover how Adobe Workfront, AEM, Marketo and AEP automate the global event lifecycle, connect attendee data, and power personalized, scalable event marketing.

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The Human + AI Advantage: Lumen’s ABM Transformation with Adobe GenStudio

00:42:45

The Human + AI Advantage: Lumen’s ABM Transformation with Adobe GenStudio

Adobe Summit session with Lumen Technologies on they are using Adobe tools to accelerate their B2B marketing.

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AI to Activation: How Microsoft Is Reimagining Marketing at Scale

00:31:41

AI to Activation: How Microsoft Is Reimagining Marketing at Scale

A guide to agentic AI in B2B marketing, with prescriptive roadmaps and real-world insight to modernize martech, scale personalization, and drive growth.

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3 Ways to Grow Revenue with Agentic AI Orchestration

00:42:57

3 Ways to Grow Revenue with Agentic AI Orchestration

Discover 3 ways marketing leaders can go beyond cost efficiency and drive revenue growth with agentic AI orchestration, boosting loyalty, trust, and ROI.

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Agentic Web: Design, Automate, Convert with Webflow and Marketo

00:12:15

Agentic Web: Design, Automate, Convert with Webflow and Marketo

See how modern marketing teams design forms, automate lead capture, and drive pipeline faster using a connected web and marketing automation platform.

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Skill Exchange: Build a Marketo Engage Data Foundation for Revenue Insight

00:13:44

Skill Exchange: Build a Marketo Engage Data Foundation for Revenue Insight

Build a unified marketing data foundation in Marketo Engage to supercharge multi-touch attribution, enable AI-powered models, and drive smarter revenue growth.

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AZEK’s Adobe-Powered Evolution to Build the Future of Digital Experience

00:13:33

AZEK’s Adobe-Powered Evolution to Build the Future of Digital Experience

Discover how to transform fragmented marketing tech into orchestrated customer experiences using Adobe Experience Cloud with real implementation insights.

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Turning Reporting Chaos into Clarity with a CEO Dashboard

00:11:03

Turning Reporting Chaos into Clarity with a CEO Dashboard

Learn how Nasdaq unified marketing, sales, and finance reporting with Adobe tools to deliver CEO dashboards that improve visibility and alignment.

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From Batch to Real Time: What You Can Do with Marketo Engage Data Streams

00:17:59

From Batch to Real Time: What You Can Do with Marketo Engage Data Streams

Discover how real time data streaming from Marketo Engage can improve automation, cut API strain, and accelerate integrations across your marketing workflow.

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5 Lessons for Scaling an Agentic AI–powered Marketing Operating Model

00:41:50

5 Lessons for Scaling an Agentic AI–powered Marketing Operating Model

Learn how to transform marketing operation models to drive value from agentic AI. Leverage IBM’s proven roadmap to boost growth and safe, scalable adoption.

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Adobe Marketo Engage Roadmap: New AI Innovations to Supercharge Marketing

00:52:47

Adobe Marketo Engage Roadmap: New AI Innovations to Supercharge Marketing

Preview the roadmap for marketing automation platform, Marketo Engage, featuring AI-assisted lead journeys, GenAI content tools, and new performance analytics.

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Driving Growth Through Connected, Data-Driven B2B Journeys at Red Hat

00:29:09

Driving Growth Through Connected, Data-Driven B2B Journeys at Red Hat

Learn how unified data and connected journeys across Marketo Engage and AJO B2B drive growth and alignment.

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Skill Exchange: AI Prioritization Framework and Playbook for Marketo Engage

00:35:52

Skill Exchange: AI Prioritization Framework and Playbook for Marketo Engage

Discover how to leverage AI in Marketo Engage to develop your implementation playbook, enhancing content creation, personalization, and pipeline velocity.

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Scaling Multichannel B2B Orchestration at AWS with Adobe 

00:47:56

Scaling Multichannel B2B Orchestration at AWS with Adobe 

AWS marketing has transformed its once-fragmented ecosystem into an integrated, marketer-friendly environment built for scale, speed, and personalization. Hear how AWS evolved fr…

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Journey Optimizer B2B Edition Roadmap: Intelligent B2B Orchestration

00:53:52

Journey Optimizer B2B Edition Roadmap: Intelligent B2B Orchestration

Adobe Journey Optimizer B2B Edition roadmap featuring Agentic AI, generative orchestration, and unified data intelligence for smarter B2B journeys.

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From Tools to Teammates: The Agentic Future of Customer Engagement

01:05:43

From Tools to Teammates: The Agentic Future of Customer Engagement

Great marketing teams don't just need better tools. They need more hands on deck. In this Strategy keynote, discover how Adobe is redefining customer engagement for the agentic e…

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Mastering Marketo Engage AI from Native Gen AI to External API

00:36:50

Mastering Marketo Engage AI from Native Gen AI to External API

Learn how to use native and custom AI workflows in Marketo Engage to improve data quality, automation, and segmentation with secure LLM integrations.

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Adobe on Adobe: The Future of B2B Marketing

00:44:19

Adobe on Adobe: The Future of B2B Marketing

Adobe Summit session on how Adobe is using its own tech to transform B2B marketing.

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3 - 2 - 1 - LAUNCH! Project Halo Revealed

00:44:16

3 - 2 - 1 - LAUNCH! Project Halo Revealed

Adobe is launching a new AI-first product for growth marketing that uses prompts to build campaigns.

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Agents in Action: Transforming Marketing with Agent-First Workflows

00:46:33

Agents in Action: Transforming Marketing with Agent-First Workflows

Explore how Adobe and Workday embed intelligent agents into marketing workflows to drive efficiency, personalization, and measurable business results.

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Not a Panel: A B2B Working Session for Content Demand Reality

00:59:18

Not a Panel: A B2B Working Session for Content Demand Reality

Learn why B2B personalization stalls and how to modernize content operations, governance, and activation across channels, for relevance at scale.

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Future of Marketing Automation: B2B Customer Journeys Vision and Roadmap

00:51:52

Future of Marketing Automation: B2B Customer Journeys Vision and Roadmap

Preview the 2026 roadmap for Adobe Marketo Engage and AJO B2B featuring Agentic AI, GenAI content, and data-driven B2B journey innovation.

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AI B2B Real Talk: From Use Case to Realized Value

00:54:18

AI B2B Real Talk: From Use Case to Realized Value

Cut through AI hype in B2B marketing. Learn proven frameworks, real Marketo Engage AI use cases, and how to move from experimentation to measurable impact.

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Sales Qualifier: AI Boosts Marketing Lead Conversion and Much More

00:53:37

Sales Qualifier: AI Boosts Marketing Lead Conversion and Much More

Learn how Adobe agentic AI transforms B2B sales development by improving prioritization, engagement, and productivity while better aligning marketing and sales.

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How Adobe Reimagined B2B Paid Media with Adobe Journey Optimizer B2B Edition

00:15:01

How Adobe Reimagined B2B Paid Media with Adobe Journey Optimizer B2B Edition

Learn how Adobe uses journey orchestration to prioritize B2B paid media spend, manage audience overlap, and activate accounts more efficiently at scale.

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How Workday Drives Modern ABM with Adobe and Bombora

00:15:33

How Workday Drives Modern ABM with Adobe and Bombora

Learn how Workday powers modern ABM using Adobe B2B Real-Time CDP and Bombora—activating real-time account segments across the open web, CTV, and social.

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Realizing a World‑Class Digital Storefront Experience: A Deloitte.com Modernization Story

00:22:01

Realizing a World‑Class Digital Storefront Experience: A Deloitte.com Modernization Story

Learn how Deloitte Digital transformed Deloitte.com at speed: 71 sites, 33 languages, 150K-page migration, 65% less content—powered by Adobe Workfront + AEM.

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Unified Commerce for Manufacturers: One Platform, Many Brands

00:20:44

Unified Commerce for Manufacturers: One Platform, Many Brands

See how Middleby uses unified commerce to align brands, dealers, and distributors on Adobe Commerce.

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How the All-New Email Designer Supercharges Marketo Engage

00:20:22

How the All-New Email Designer Supercharges Marketo Engage

Create faster, scalable email programs with the new Marketo Engage Email Designer using built-in GenAI, reusable templates, and streamlined collaboration.

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Designing Marketo Engage for Scale: Inside Adobe’s Revenue Engine

00:18:09

Designing Marketo Engage for Scale: Inside Adobe’s Revenue Engine

Learn how Adobe uses Marketo Engage to scale revenue, enforce lifecycle governance, align CRM data, and connect marketing activity to pipeline impact.

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From Batch to Real Time: What You Can Do with Marketo Engage Data Streams - OS220

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Speakers

  • Harman Bola

    Harman Bola

    Sr. Product Marketing Manager, Adobe Marketo Engage, Adobe

  • Philippe Cherfils

    Philippe Cherfils

    Director, Global Marketing Automation & Data Management, Workday

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Session Resources

About the Session

Learn how data streams let you send activity data directly to your systems without polling, batch exports, or delays. Hear firsthand how Adobe’s most data-driven customers are using data streams to power advanced integrations, reduce API strain, and trigger automation the moment an event occurs. Whether you’re looking to scale your ops or just tired of waiting for data syncs, discover how to make your marketing operations faster, smarter, and easier to scale. 

Key takeaways: 

  • Learn how Marketo Engage data streams provide real-time access to lead, asset, and system events 
  • Understand how data streams reduce API usage and replace polling and batch workflows 
  • Explore practical automation patterns using EventBridge, Adobe Runtime, and custom webhooks 

Technical Level: General Audience

Track: B2B Customer Journeys

Content Category: Case/Use Study

Audience : Campaign Marketer, Digital Marketer, Marketer, Operations Marketer , Martech Professional, Product Marketer

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

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