Build a Dynamic Data Foundation: Adobe’s Own Real-Time CDP Playbook for B2B

Modern B2B buying journeys are complex, non-linear, and increasingly real time. Yet most marketing stacks aren’t built to keep up. Adobe’s marketing team shares how it uses Adobe Real-Time CDP B2B Edition to establish a unified data foundation, activate audiences across channels, and build a strategy to scale from targeted pilots to AI-powered journeys. Get examples from Adobe’s high-tech marketing organization across the pre- and post-sales account lifecycle, along with guidance that you can apply across manufacturing, healthcare, and financial services.

Key takeaways:

• A framework for where to start, how to scale, and how to prepare your B2B data for the next wave of AI-driven experiences 
• Tips and tricks to successfully deploy and expand CDP usage effectively
• Understanding the breadth of CDP use cases available and learning new functionality to extend those use cases

Technical Level: General Audience

Track: B2B Customer Journeys, Customer Data Management and Collaboration

Content Category: Tips and Tricks

Audience : Advertising Marketer, Campaign Marketer, Digital Marketer, Executive, Marketer, Operations Marketer , IT , Martech Professional, AI Strategy/Technology , Industry Analyst