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Data Collaboration in Today’s Customer Experience Landscape
Online Session
Data Collaboration in Today’s Customer Experience Landscape - OS512
Speakers
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Jen Williams
Sr. Solutions Consultant, Real-Time CDP, Adobe
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Session Resources
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About the Session
Reaching audiences where they are is harder than ever, with fewer signals, limited performance insights, and an ever-growing focus on privacy. While many brands have consolidated their own first-party data, they don’t have to go it alone — strategic data partnerships with publishers, brands, and data partners can unlock powerful brand and performance marketing campaigns. Dive into how leading brands and publishers are collaborating today, via privacy-centric data and clean room and data collaboration technology, to improve audience planning, activation, and measurement across the marketing funnel.
Key takeaways:
- How brands and publishers are using data collaboration solutions to improve business outcomes
- How marketers are approaching data partnerships and organizational alignment
- How to get started with privacy-centric data collaboration with Adobe
Industry : Advertising/Publishing, Consulting/Agency
Technical Level: General Audience
Track: Customer Data Management and Collaboration
Content Category: Tips and Tricks
Audience : Advertising Marketer, Campaign Marketer, Developer, Digital Marketer, Executive, Marketer, IT , Martech Professional, Brand Marketer
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Adobe CX Enterprise
Unify content, data, and journeys into one AI‑powered system that anticipates intent and delivers personalized, on‑brand experiences at scale — for humans and AI agents.