Audience Agent at Work: A Practitioner’s Guide to Smarter Workflows

In today’s experience-driven economy, understanding your audience is the foundation of creating meaningful, personalized engagement. The ability to acquire, organize, and activate high-quality audience data quickly and responsibly is critical to delivering relevant experiences across every touchpoint. Learn how Adobe Real-Time Customer Data Platform (CDP) enables an AI-powered and audience-driven approach to customer engagement by unifying data, activating insights in real time, and embedding agents directly into marketers’ workflows. See how new innovations, including Audience Agent powered by Adobe Experience Platform Agent Orchestrator, help teams accelerate audience creation, reduce manual effort, and surface insights that drive more timely and relevant interactions — all while maintaining strong governance and privacy controls. For a deeper dive, attend the following hands-on lab, L515.

Key takeaways:

• How Adobe Real‑Time CDP brings AI directly into marketers’ workflows, enabling smarter segmentation
• How AI-powered tools can reduce manual work, help teams build high-value audiences faster, and surface actionable insights that marketers can use right away.
• Steps to embed AI into audience workflows so that your teams can deliver timely, personalized experiences across the full customer journey

Technical Level: Intermediate

Track: Customer Data Management and Collaboration

Content Category: Tips and Tricks

Audience : Advertising Marketer, Campaign Marketer, Developer, Analyst, Digital Marketer, Content Marketer, Marketer, Project Manager, Product Manager, Operations Marketer , Content Manager, IT , Martech Professional, AI Strategy/Technology , Demand Generation Marketer, Product Marketer, Industry Analyst