Automate Customer Retention and Loyalty with Real-Time Data Triggers

Learn how TELUS is transforming the customer experience by replacing legacy batch processing with a real-time, agentic AI ecosystem projected to drive up to $23.4M in revenue through 2028. Nearly 80% of voluntary churn is “silent,” leaving businesses with no time to react. To meet 2026 growth targets, TELUS built a cutting-edge segmentation and offer engine using Adobe Journey Optimizer, Adobe Customer Journey Analytics, and Google Cloud to slash response latency from 48 hours to mere minutes. Explore the architecture behind this transformation, and get a deep dive into the next generation of agentic capabilities that automate the reasoning, action and learning loops.

Key takeaways:

• Overcoming the technical constraints of overnight batch processing to enable 1-1 MMS and push notifications in near real-time
• A look at the Reasoning, Action, Monitoring, and Learning agents that analyze customer history to deliver hyper-personalized offers
• Strategies for scaling real-time triggers across diverse household brands and net-new use cases

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Industry : Telecommunications

Technical Level: General Audience, Intermediate

Track: Analytics, Customer Data Management and Collaboration, Orchestrating Experiences with AI Agents

Content Category: Case/Use Study

Audience : Campaign Marketer, Analyst, Executive, Web Analyst, Operations Marketer , Commerce Professional, UI/UX Designer, IT , Martech Professional, AI Strategy/Technology