2026 Adobe Analytics Rockstars — Top Tips and Tricks

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Analytics


Inside MLB’s Playbook: Measuring What Really Drives Demand

00:07:37

Inside MLB’s Playbook: Measuring What Really Drives Demand

See how MLB uses Adobe Mix Modeler to improve planning, forecasting, and budget allocation.

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Skill Exchange: See the Full Picture to Optimize Workspace Visualizations

00:15:36

Skill Exchange: See the Full Picture to Optimize Workspace Visualizations

Discover best practices and advanced visualizations to build clear, impactful dashboards that tell your customer’s story

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Analytics Madness: Tips, Tricks, and a Roadmap for Making the Final Four

00:00:00

Analytics Madness: Tips, Tricks, and a Roadmap for Making the Final Four

As any athlete knows, being the best takes hours of practice, hard work and dedication. The same is true in the world of analytics - it takes time and dedication to understand yo…

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Why Your Adobe AI Needs Digital Sight to Predict User Intent

00:00:00

Why Your Adobe AI Needs Digital Sight to Predict User Intent

Discover how to give your Adobe AI digital sight. Learn how behavioral data predicts user intent, removes friction, and drives conversion with Fullstory.

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Automate Customer Retention and Loyalty with Real-Time Data Triggers

00:00:00

Automate Customer Retention and Loyalty with Real-Time Data Triggers

Explore how to automate real-time customer retention using agentic AI. Learn to eliminate silent churn and replace legacy batch processing for massive ROI.

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Skill Exchange: Agentic AI in CJA — Automate the Daily Analytics Grind

00:00:00

Skill Exchange: Agentic AI in CJA — Automate the Daily Analytics Grind

Tired of brewing dashboards? See how Agentic AI in CJA automates analysis and forecasting, serving insights hot and fast to fuel smarter decisions.

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Speed to Value with Adobe Customer Journey Analytics

00:28:38

Speed to Value with Adobe Customer Journey Analytics

Customer Journey Analytics, Adobe CJA, Adobe Web SDK, cross-channel data, CJA migration, tag management, Adobe Analytics

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From Dialog to Data: Turning Conversations into Business Impact

00:00:00

From Dialog to Data: Turning Conversations into Business Impact

Unlock actionable insights with conversational analytics. Connect chat and support data with journeys for unified measurement, personalization, and growth.

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From Spreadsheets to AI: H&R Block Transforms Marketing with Mix Modeler

00:00:00

From Spreadsheets to AI: H&R Block Transforms Marketing with Mix Modeler

H&R Block leverages Adobe Mix Modeler to optimize 2026 tax season campaigns with AI-driven planning, real-time insights, and cost-saving strategies.

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Skill Exchange: Tracking the Invisible Journey in AI Search Analytics

00:14:31

Skill Exchange: Tracking the Invisible Journey in AI Search Analytics

Uncover hidden AI-driven search journeys with Adobe Analytics. Track ChatGPT, SGE, and more to measure impact and optimize discovery.

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Shred the Static Quo

00:14:05

Shred the Static Quo

Discover how top sales and marketing teams replace static presentations with interactive content experiences that close deals faster and reveal buyer intent.

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Deliver Connected Experiences with Adobe Experience Platform

00:10:24

Deliver Connected Experiences with Adobe Experience Platform

How Adobe Experience Platform standardize data, enforce governance, and make profiles and insights actionable across every touchpoint.

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How Wyndham Uses AI Content Intelligence to Drive Conversion

00:00:00

How Wyndham Uses AI Content Intelligence to Drive Conversion

Learn to attribute revenue to assets, uncover traits driving segment conversions, and optimize your content supply chain for maximum ROI with Customer Analytics

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Checking In to Customer Journey Analytics: Hilton’s Evolution Story

00:18:13

Checking In to Customer Journey Analytics: Hilton’s Evolution Story

Learn how Hilton approached its move from Adobe Analytics to Customer Journey Analytics as an operational transformation

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From Legacy to Lift-Off: How Esri Scaled B2B Marketing

0:35:47

From Legacy to Lift-Off: How Esri Scaled B2B Marketing

Learn how unified data and AI-driven personalization modernize B2B marketing to drive pipeline growth, engagement, and measurable ROI.

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Sony PlayStation’s Strategic Implementation of Customer Journey Analytics

0:50:32

Sony PlayStation’s Strategic Implementation of Customer Journey Analytics

Learn how a global organization led an analytics transformation, driving organizational change, trust, and customer-centric insights across teams.

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Ensuring Trust Across Financial Experiences in the AI World

0:30:39

Ensuring Trust Across Financial Experiences in the AI World

Learn how financial institutions build digital trust in the AI era with real-world strategies to detect UX issues, reduce risk, and boost customer confidence.

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Using Customer Journey Analytics for Decisions, Not Just Reporting

00:12:41

Using Customer Journey Analytics for Decisions, Not Just Reporting

Learn how Customer Journey Analytics is used after go live to move beyond reporting and attribution and understand real customer behavior over time.

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The Change Management Blueprint for Customer Journey Analytics

00:28:17

The Change Management Blueprint for Customer Journey Analytics

tbd

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Skill Exchange: It's Alive! Build a CJA Masterpiece, not a Monster

00:14:39

Skill Exchange: It's Alive! Build a CJA Masterpiece, not a Monster

Learn how to build a scalable CJA implementation with strong schema, identity, and governance, while turning your data setup into a masterpiece, not a monster.

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Insights Beyond the Stars: Galactic Customer Journey Analytics Tips & Tricks

0:59:15

Insights Beyond the Stars: Galactic Customer Journey Analytics Tips & Tricks

TBD

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Cisco Adds Next-Level B2B Analysis with Adobe Customer Journey Analytics

0:38:35

Cisco Adds Next-Level B2B Analysis with Adobe Customer Journey Analytics

Unlock advanced B2B analytics with Customer Journey Analytics B2B Edition. Discover unified insights, new features, and strategies to drive business growth.

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Skill Exchange: Tag your Tagging — Change Monitoring Made Easy

0:34:21

Skill Exchange: Tag your Tagging — Change Monitoring Made Easy

Turn tracking chaos into clarity. Learn to build a change monitoring dashboard to detect data issues, validate releases, and ensure analytics accuracy.

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The Future of Fan Engagement: NFL, PGA Tour, 49ers and Fox on Trusted AI

0:51:27

The Future of Fan Engagement: NFL, PGA Tour, 49ers and Fox on Trusted AI

Discover how AI-driven fan engagement and trusted data personalization drive loyalty, revenue growth, and scalable digital experiences across sports and media.

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Too Hot for Main Stage — Help Shape the Product

0:51:38

Too Hot for Main Stage — Help Shape the Product

Adobe Analytics, Customer Journey Analytics, Too Hot for Mainstage

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How Agentic AI Answers Mission-Critical CX Questions While You Sleep

0:42:28

How Agentic AI Answers Mission-Critical CX Questions While You Sleep

How agentic AI delivers instant answers to mission-critical CX questions by working autonomously in the background.

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The Unified Intelligence Engine: A Single Insights Platform for the NFL

0:59:41

The Unified Intelligence Engine: A Single Insights Platform for the NFL

Learn how the Adobe Analytics portfolio is evolving into a unified insights platform and how the NFL drives faster decisions, alignment, and scale.

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The Human + AI Advantage: Lumen’s ABM Transformation with Adobe GenStudio

0:42:45

The Human + AI Advantage: Lumen’s ABM Transformation with Adobe GenStudio

Adobe Summit session with Lumen Technologies on they are using Adobe tools to accelerate their B2B marketing.

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How Adobe AI Drives Speed to Insight

0:41:27

How Adobe AI Drives Speed to Insight

Democratize analytics with Data Insights Agent and MCP. Learn strategies for ecosystem integration, self-service insights, and cross-platform data access.

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2026 Adobe Analytics Rockstars — Top Tips and Tricks

0:50:43

2026 Adobe Analytics Rockstars — Top Tips and Tricks

Get expert insights from Adobe Analytics and Customer Journey Analytics customers on their amazing tips, tricks, and power strategies.

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Proactive Run & Operate: How Teams Prevent Failures in Experience Platform

0:39:29

Proactive Run & Operate: How Teams Prevent Failures in Experience Platform

This session enables you to anticipate issues before they arise, maintain stability at scale, and continuously improve how your Experience Platform runs.

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Indie to Blockbuster: Customer Experience Use Cases That Ship Value Faster

0:47:28

Indie to Blockbuster: Customer Experience Use Cases That Ship Value Faster

Discover a proven Who/What/Where/Why/How framework to turn customer experiences ambitions into measurable outcomes with real-world examples and templates.

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From Silos to Synergy with a Connected Intelligent Engagement Ecosystem

0:54:32

From Silos to Synergy with a Connected Intelligent Engagement Ecosystem

Discover how AI-powered, connected tech drives real-time, personalized customer experiences and maximizes ROI for modern marketers.

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Powering Unified Experiences at Scale — The Adobe Customer Zero Blueprint

0:45:20

Powering Unified Experiences at Scale — The Adobe Customer Zero Blueprint

Adobe unifies data, content, journeys, insights and experiments with integrated applications, enabling customer-centric engagement and omni-channel activation

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In-Person On-Demand Session

2026 Adobe Analytics Rockstars — Top Tips and Tricks - S101

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Closed captions in English will be available soon.

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Speakers

  • Eric Matisoff

    Adobe Evangelist, Adobe

  • Mandy George

    Sr. eCommerce Analyst, Staples Canada

  • Trent Thayne

    Senior Consultant, Platform Analytics, BlastX Consulting

  • Gretchen Muir

    Senior Analytics Manager, KeyBank

  • Pratheep Arun Raj

    Head, Digital Experience & Intelligence, Xerago

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About the Session

Hear from customers of both Adobe Analytics and Adobe Customer Journey Analytics on their amazing tips, tricks, and power strategies. Add them to your playlist to positively impact your business. If you’re looking to deepen your analytics repertoire and become your company’s very own analytics virtuoso, don’t miss this session. 

Key takeaways: 

  • Innovative practices and strategies to get your digital assets singing 
  • Out-of-the-box thinking on data analysis to optimize your business results 
  • Real-world tips and tricks that address challenging analytics questions  

Technical Level: Intermediate to Advanced

Track: Analytics

Content Category: Tips and Tricks

Audience : Business Analyst, Analyst, Digital Marketer, Marketer

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