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The Future of Fan Engagement: NFL, PGA Tour, 49ers and Fox on Trusted AI
In-Person On-Demand Session
The Future of Fan Engagement: NFL, PGA Tour, 49ers and Fox on Trusted AI - S702
Speakers
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Stephanie Rogers
Chief Marketing Officer, San Francisco 49ers
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Eric Hanson
VP of Digital, PGA Tour
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Phil Martin
SVP of Product, Fox Corporation
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Thomas Cioce
Chief Privacy Officer - VP Privacy & Legal Affairs, NFL
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Kristin McHugh
Chief Marketing and Communications Officer, Pricewaterhouse Coopers (PwC)
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Jen Zick
DSG Principal, Sports , Adobe
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About the Session
As brands compete not just on the field but for fan attention across every digital touchpoint, AI- and data-driven personalization powered by Adobe has become a decisive competitive advantage. In this PwC-moderated panel, leaders from across sports and entertainment explore how leagues, teams, and media platforms are using Adobe Experience Platform, advanced analytics, and AI to deliver trusted, personalized fan engagement at scale. From stadiums to streaming, panelists share real-world examples of how unified data, real-time insights, and AI-driven activation are transforming the end-to-end fan journey, driving deeper loyalty, measurable growth, and new revenue opportunities. The discussion also addresses how organizations are embedding trust through responsible data use, privacy, consent management, and AI governance to ensure that innovation doesn’t outpace integrity.
Key takeaways:
- How leading organizations use Adobe AI and data to scale fan engagement and what’s next for AI-powered engagement in sports and entertainment
- Practical examples of personalization driving loyalty and revenue
- What “trusted AI” means in practice and how to operationalize it
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Industry : Media, Entertainment, and Communications
Technical Level: General Audience
Track: Analytics, Customer Engagement, AI, Innovation, and Leadership Trends
Content Category: Case/Use Study, Tips and Tricks, Thought Leadership
Audience : Campaign Marketer, Digital Marketer, Executive, Channel Marketer, Marketer, Project Manager, Product Manager, Martech Professional, AI Strategy/Technology , Demand Generation Marketer, Brand Marketer
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