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Making AI Stick: Scaling AI Adoption That Drives Lasting Impact
In-Person On-Demand Session
Making AI Stick: Scaling AI Adoption That Drives Lasting Impact - S818
Speakers
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Toni Vanwinkle
VP, Digital Employee Experience, Adobe
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Marissa Dacay
Global Vice President of Enterprise Marketing, Adobe
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Jennifer Manry
Principal, Divisional CIO, Corporate Systems, Vanguard
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Session Resources
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About the Session
As enterprise marketing teams move past AI pilots, the challenge becomes scaling adoption in ways that deliver consistent, measurable value. Success at this stage requires clear operating models, aligned leadership, and the cultural foundations that help teams confidently adopt AI as part of their daily work while enabling innovation. Leaders from Vanguard and Adobe share how they are advancing enterprise AI adoption by turning executive priorities into actionable OKRs, establishing governance and enablement models, supporting teams through change and skill evolution, and removing friction from core workflows to unlock efficiency, performance, and long-term impact.
Key takeaways:
- Prioritize high-value AI use cases that deliver measurable impact and enable scale
- Embed AI into workflows to drive consistent adoption without creating silos
- Define clear ownership and governance that balance speed, risk, and compliance
Technical Level: General Audience
Track: AI, Innovation, and Leadership Trends
Content Category: Thought Leadership
Audience : Digital Marketer, Executive, Channel Marketer, Content Marketer, Marketer, Operations Marketer , Martech Professional, AI Strategy/Technology , Demand Generation Marketer, Product Marketer
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