Accelerating Enterprise Agility and Content Velocity in Life Sciences

In the highly regulated Life Sciences industry, accelerating digital experiences without compromising compliance is a constant challenge. Join AbbVie and Cognizant Moment at Adobe Summit to explore how a global pharmaceutical leader is modernizing its forms and content ecosystem using Adobe Experience Manager (AEM) Forms as a Cloud Service to improve speed, scalability, and enterprise agility. This session dives into the strategic decisions behind AbbVie’s cloud migration—including why AEM Forms was prioritized ahead of Sites, how success was defined in a regulated environment, and how governance, performance, and user experience challenges were addressed at scale. Speakers will share real‑world lessons learned and measurable outcomes enabled through automation and cloud‑native architecture. Looking ahead, hear how this modern foundation is enabling the next evolution of the content supply chain, with responsible AI and GenAI accelerating creation, productivity, and innovation—while staying compliant.

Key takeaways:

• Build a cloud‑native foundation for speed, scalability, and operational efficiency
• Apply automation and AI responsibly within a regulated Life Sciences environment
• Enable future‑ready content and experience innovation with AEM and GenAI

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Industry : Healthcare and Life Sciences

Technical Level: General Audience, Intermediate

Track: AI, Innovation, and Leadership Trends, Content Supply Chain for the AI World

Content Category: Case/Use Study, Thought Leadership

Audience : Executive, Content Marketer, Web Analyst, Operations Marketer , Content Manager, IT , Martech Professional, AI Strategy/Technology