Modernizing Marketing at Vanguard: Scaling AI with Governance and Humans in the Loop

Vanguard’s in‑house agency, RED, and Corporate Systems department have set an ambitious goal for 2026: increasing content production by 40 percent by modernizing content development workflows, embedding AI, and automating through agentic AI, without sacrificing creativity, compliance, or trust.
In this session, Susan McLaughlin, Head of Creative Technology, AI and Operations, and Marissa Gilbert, Head of Collaboration & Creative Platforms from Corporate Systems at Vanguard, join Alok Ojha, Head of Product Management for Adobe GenStudio, to share how Vanguard laid the foundation for this transformation using Adobe Firefly and GenStudio for Performance Marketing. They will explain how these tools streamlined content production, reduced cycle times, and increased iteration volume, all while keeping humans firmly in the loop.
You’ll learn how Vanguard:

• Established a GenAI foundation to modernize content creation
• Designed for governed speed by balancing automation with human oversight
• Is now targeting a 40 percent efficiency gain with new workflows and agent‑assisted systems

Technical Level: General Audience

Track: Content Supply Chain for the AI World

Content Category: Case/Use Study

Audience : Advertising Marketer, Campaign Marketer, Digital Marketer, Content Marketer, Marketer, Project Manager, Operations Marketer , Martech Professional, AI Strategy/Technology , Demand Generation Marketer, Product Marketer, Creative Project Manager