Costa Cruises: Reinventing the Guest Journey with Adobe + Accenture

In-Person On-Demand Session

Costa Cruises: Reinventing the Guest Journey with Adobe + Accenture - S708

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ON DEMAND

Closed captions in English will be available soon.

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Speakers

  • Giovanna Loi

    Giovanna Loi

    VP Global Marketing, Costa Crociere

  • Stefania Filippone

    Stefania Filippone

    Travel Lead Italy & Greece, Accenture

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Session Resources

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About the Session

Costa Cruises set out to solve a fundamental challenge: How do you truly put the guest at the center of every decision, moving from communication to true connection? The objective was clear — create a single, reliable view of the guest to overcome silos, and use it to ensure that every customer feels connected wherever and whenever they engage with Costa. In partnership with Adobe and Accenture, Costa replatformed its digital ecosystem around Adobe Experience Platform, with Adobe Real-Time CDP as the enterprise data backbone. The new architecture enables a unified consumer view paired with end-to-end orchestration and measurement across the entire journey, from inspiration and booking to onboard engagement and post-cruise loyalty.

Key takeaways:

  • How to get and share a clear view of a guest, allowing for tailored experiences, targeted upsells, and measurable revenue impact
  • Unifying data and introducing agile multipod teams spanning CRM,

Industry : Travel, Hospitality, and Dining

Technical Level: General Audience

Track: Customer Engagement, Content Supply Chain for the AI World

Content Category: Case/Use Study

Audience : Campaign Marketer, Content Marketer, Marketer, Content Manager

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