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From Pilots to Lasting Value: Scaling Content Production to Deliver ROI
Content Supply Chain
In-Person On-Demand Session
From Pilots to Lasting Value: Scaling Content Production to Deliver ROI - S452
Speakers
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Tammy Pienknagura
Director of Product Marketing, Firefly Enterprise Solutions, Adobe
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Remington Lee
Firefly & GenStudio, Head of Forward Deployed Engineering, Adobe
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Bill Hamilton
CVP, Marketing Technology, Microsoft
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Chi Ogbuehi
Vice President, Marketing Technology and Consumer Products, NFL
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About the Session
Enterprises are moving past pilots and moving up the maturity curve in scaling content production with control, quality, and measurable ROI. Delve into a proven framework to advance your organization from first use cases to a sustainable operating model for scaled production. Hear real-world experiences from Adobe customers on how they’re leveraging Firefly Enterprise solutions to deliver real value.
Key takeaways:
- Phased approach to develop a durable foundation, expand to experience use cases, and ultimately deliver real-time content personalization
- A discussion with creative and marketing trailblazers who are already operationalizing this model
Technical Level: General Audience
Track: Content Supply Chain for the AI World, From Volume to Brand Value: Scaling Production-Ready Content for the Enterprise
Content Category: Thought Leadership
Audience : Campaign Marketer, Developer, Digital Marketer, Executive, Channel Marketer, Marketer, Operations Marketer , Content Manager, IT , Martech Professional, AI Strategy/Technology , Creative, Graphic Designer, Creative Art Director, Brand Marketer
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
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Adobe CX Enterprise
Unify content, data, and journeys into one AI‑powered system that anticipates intent and delivers personalized, on‑brand experiences at scale — for humans and AI agents.