How SAP Is Rebuilding the Content Supply Chain for AI-Powered Scale

In-Person On-Demand Session

How SAP Is Rebuilding the Content Supply Chain for AI-Powered Scale - S707

Sign in
ON DEMAND

Closed captions in English will be available soon.

Share this page

Speakers

  • Tracey Craft

    Tracey Craft

    VP of Content Marketing, SAP

  • Allison Borden

    Allison Borden

    Managing Director, Accenture

Featured Products

Session Resources

No resources available for this session

About the Session

SAP, in partnership with Accenture, is modernizing its global content supply chain to set a new industry standard for speed, scale, and personalization, powered by modular workflows, governed content, and an integrated technology ecosystem. Tracey Craft from SAP, and Allison Borden from Accenture, share how SAP is transforming end-to-end content strategy, creation, governance, and activation using Adobe Workfront, Adobe Experience Manager, Adobe Experience Platform, and Marketo. Sponsored by SAP’s CMO and spanning marketing and IT teams across the US, Europe, and APAC, this initiative demonstrates how large enterprises can centrally govern content, automate workflows, and activate data-driven experiences at scale without sacrificing regional flexibility or brand integrity.

Key takeaways:

  • Get real-world insights from SAP and Accenture into building a scalable, AI-ready content supply chain
  • Moving from strategy to execution across a complex global organization

By clicking add to schedule, I agree the Adobe family of companies may share my contact information with Accenture for marketing purposes.

Industry : High Tech

Technical Level: General Audience

Track: Content Supply Chain for the AI World

Content Category: Case/Use Study, Tips and Tricks, Thought Leadership

Audience : Campaign Marketer, Digital Marketer, Executive, Channel Marketer, Content Marketer, Marketer, Content Manager, Martech Professional, AI Strategy/Technology

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

Adobe CX Enterprise

Unify content, data, and journeys into one AI‑powered system that anticipates intent and delivers personalized, on‑brand experiences at scale — for humans and AI agents.

Learn more