How AstraZeneca is Transforming its Content Supply Chain with Adobe

Is your marketing team under increasing pressure to produce more content, support more variations, and move at greater and greater speed — all while proving measurable impact. Hear how customers are using Adobe GenStudio to transform campaign production and drive business results. Discover how teams are scaling digital asset creation, automating high-volume campaign workflows, and accelerating speed to market without sacrificing brand consistency. See how generative AI and connected workflows come together to reduce manual effort, streamline approvals, and enable regionally relevant and personalized content at scale. 

Beyond the technology, this session focuses on outcomes - how operationalizing GenStudio drives efficiency across creative and marketing teams, increases campaign velocity, and delivers measurable ROI. 

Key takeaways: 

• How an enterprise team scaled high-volume campaign production using Adobe GenStudio 
• How automation and gen AI reduce manual design work and accelerate turnaround times 
• How connected workflows improve speed, consistency, and collaboration

Technical Level: General Audience

Track: Content Supply Chain for the AI World

Content Category: Case/Use Study

Audience : Advertising Marketer, Campaign Marketer, Digital Marketer, Channel Marketer, Content Marketer, Marketer, Content Manager, Martech Professional, Creative, Demand Generation Marketer, Product Marketer, Creative Art Director, Brand Marketer