Scale Growth with Personalized Email in GenStudio for Performance Marketing

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Content Supply Chain


Reinventing the Member Journey: Turning Data into Smarter Experiences

0:28:58

Reinventing the Member Journey: Turning Data into Smarter Experiences

Learn how data and AI enable connected, personalized member journeys. Leaders from Kaiser Permanente and Deloitte Digital share insight-led strategies at scale.

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The Agentic Content Supply Chain Playbook: Orchestrating Multi‑Agent Workflows

0:43:24

The Agentic Content Supply Chain Playbook: Orchestrating Multi‑Agent Workflows

How to orchestrate human-agent collaboration and build human‑led, agent‑accelerated systems where agents execute with precision across your content supply chain

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Navigating the New, AI-First Operating Model for Marketing

00:22:12

Navigating the New, AI-First Operating Model for Marketing

Using AI in Marketing Operations

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Top 5 AI Trends and What They Mean for Your Content Supply Chain

0:54:20

Top 5 AI Trends and What They Mean for Your Content Supply Chain

Understand how AI accelerates ideation and execution, enabling teams to deliver content faster and smarter.

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Realizing a World‑Class Digital Storefront Experience: A Deloitte.com Modernization Story

00:22:01

Realizing a World‑Class Digital Storefront Experience: A Deloitte.com Modernization Story

Learn how Deloitte Digital transformed Deloitte.com at speed: 71 sites, 33 languages, 150K-page migration, 65% less content—powered by Adobe Workfront + AEM.

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Drive Growth with AI-Enabled Workflows in Adobe GenStudio for Performance Marketing

00:15:57

Drive Growth with AI-Enabled Workflows in Adobe GenStudio for Performance Marketing

Drive Growth with AI-Enabled Workflows in GenStudio for Performance Marketing

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Velocity at Scale: How Coca Cola Deaveraged Its Content Supply Chain

0:39:27

Velocity at Scale: How Coca Cola Deaveraged Its Content Supply Chain

See how Coca-Cola scaled personalized content, cutting costs, speeding workflows and deploying AI-driven campaigns in 6 weeks.

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How SAP Is Rebuilding the Content Supply Chain for AI-Powered Scale

0:49:21

How SAP Is Rebuilding the Content Supply Chain for AI-Powered Scale

See how SAP + Accenture: a governed, AI‑ready content supply chain on Adobe—Workfront, AEM, AEP, Marketo—built to automate workflows and scale personalization

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Scale On-Brand Content Without Chaos with Adobe Express

00:16:09

Scale On-Brand Content Without Chaos with Adobe Express

Discover tips to create, remix, and publish branded content quickly with Adobe Express and AI-powered tools.

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Building an Agentic System of Value: Trends Shaping the AI Enterprise 


0:39:14

Building an Agentic System of Value: Trends Shaping the AI Enterprise 


How agentic AI is reshaping workflows, CX, and the content supply chain. Multi-agent systems, human-AI teaming, and governance

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The Human + AI Advantage: Lumen’s ABM Transformation with Adobe GenStudio

0:42:45

The Human + AI Advantage: Lumen’s ABM Transformation with Adobe GenStudio

Adobe Summit session with Lumen Technologies on they are using Adobe tools to accelerate their B2B marketing.

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How Intuit is Operationalizing GenAI with Adobe GenStudio for Performance Marketing

00:00:00

How Intuit is Operationalizing GenAI with Adobe GenStudio for Performance Marketing

GenStudio for Performance Marketing puts generative AI into real-world workflows to deliver more content, faster, without sacrificing brand or results

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Accelerating Enterprise Agility and Content Velocity in Life Sciences

00:00:00

Accelerating Enterprise Agility and Content Velocity in Life Sciences

Learn how to transform and accelerate the content supply chain through strategic AI adoption and innovation on a cloud-native experience management platform.

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The Agentic Shift — Reimagining Marketing Operations with Amazon Ads

0:32:05

The Agentic Shift — Reimagining Marketing Operations with Amazon Ads

Explore how Amazon Ads & Omnicom build agentic marketing operations with unified data governance & intelligent automation to streamline workflows & grow faster.

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From Content to Conversation: Activating the AI‑Powered Content Supply Chain

0:34:10

From Content to Conversation: Activating the AI‑Powered Content Supply Chain

How Vanguard uses AI to turn AEM into a conversation engine with dynamic content, real-time personalization, and a scalable model that drives value

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Powering Customized AI Models to Deliver Enterprise Content at Scale

0:40:09

Powering Customized AI Models to Deliver Enterprise Content at Scale

See how custom, brand-trained AI models help enterprises create on-brand content at scale, boost speed, cut costs, and unlock creative impact with Adobe Gen AI.

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2026 Playbook: Scaling Field Marketing and Event Orchestration

0:30:52

2026 Playbook: Scaling Field Marketing and Event Orchestration

Discover how Adobe Workfront, AEM, Marketo and AEP automate the global event lifecycle, connect attendee data, and power personalized, scalable event marketing.

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Costa Cruises: Reinventing the Guest Journey with Adobe + Accenture

0:38:58

Costa Cruises: Reinventing the Guest Journey with Adobe + Accenture

How do you truly put the guest at the center of every decision, moving from communication to true connection?

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Modernizing Marketing at Vanguard: Scaling AI with Governance and Humans in the Loop

0:54:08

Modernizing Marketing at Vanguard: Scaling AI with Governance and Humans in the Loop

See how Vanguard embeds AI into creative and marketing workflows with Adobe Firefly and GenStudio.

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The Future of Intelligent Brands

0:40:30

The Future of Intelligent Brands

AI-driven brand intelligence powers brand consistency and creative performance for content marketing. Learn key use cases and how leaders use Adobe Gen AI

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How AstraZeneca is Transforming its Content Supply Chain with Adobe

0:29:11

How AstraZeneca is Transforming its Content Supply Chain with Adobe

See how enterprises use Adobe GenStudio to scale campaigns, automate workflows, speed time to market, and prove measurable ROI with generative AI.

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What Happens After Migrating to Adobe Experience Manager as a Cloud Service

0:49:15

What Happens After Migrating to Adobe Experience Manager as a Cloud Service

Discover how cloud migration drives team alignment, faster delivery, and future-ready digital platforms—turning modernization into measurable business impact.

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From Chaos to Orchestration: Transforming the Content Supply Chain

0:47:27

From Chaos to Orchestration: Transforming the Content Supply Chain

Dentsu and Adobe share what real-world transformation looks like, drawing on Dentsu’s proprietary Content Supply Chain Maturity Audit

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From Pilots to Lasting Value: Scaling Content Production to Deliver ROI

0:49:46

From Pilots to Lasting Value: Scaling Content Production to Deliver ROI

Move beyond pilots to scale content production using automation for quality, scale efficiency and ROI. Explore a proven customer success with Adobe.

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Lessons from Real-World Content Supply Chain Transformations

0:41:23

Lessons from Real-World Content Supply Chain Transformations

Transform your content supply chain with Adobe GenStudio. Learn best practices to accelerate creation, streamline workflows, boost visibility

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AI‑Powered Marketing with Adobe Experience Cloud for Regulated Industries

0:56:08

AI‑Powered Marketing with Adobe Experience Cloud for Regulated Industries

Discover how insurers modernize marketing with data, automation, and AI to deliver personalized, compliant customer journeys.

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Top 5 AI Trends and What They Mean for Your Content Supply Chain

00:13:44

Top 5 AI Trends and What They Mean for Your Content Supply Chain

Understand how AI accelerates ideation and execution, enabling teams to deliver content faster and smarter.

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Scale Growth with Personalized Email in GenStudio for Performance Marketing

00:14:07

Scale Growth with Personalized Email in GenStudio for Performance Marketing

Scale Growth with Personalized Email with GenStudio for Performance Marketing

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Driving Continuous Marketing Innovation Through Merkle’s Connected Platforms

00:32:43

Driving Continuous Marketing Innovation Through Merkle’s Connected Platforms

Learn how Merkle unified data, content, and technology to drive continuous marketing innovation, smarter decisions, and AI-ready growth.

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Transforming your Content Supply Chain for the AI World

0:53:47

Transforming your Content Supply Chain for the AI World

AI isn’t just accelerating content creation, it’s restructuring the entire content economy and redefining what speed, scale, and relevance mean. Most content supply chains were n…

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Scale Growth with Personalized Email in GenStudio for Performance Marketing - OS410

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Speakers

  • Hannah Siegel

    Hannah Siegel

    Product Marketing Manager, Adobe

  • Laia Blay

    Laia Blay

    Sr. Lifecycle Marketing Manager, Adobe

  • Ryan Monger

    Ryan Monger

    Principal Product Manager, GenStudio, Adobe

Session Resources

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About the Session

In today’s B2B landscape, scaling awareness cost-effectively is critical to driving growth. Email remains one of the most powerful channels to engage audiences, build lasting relationships, and fuel pipeline — especially at scale. In this session, you'll discover how GenStudio for Performance Marketing, enables teams to rapidly scale personalized email production, streamline execution, and drive stronger ROI. Learn how marketers meet the demands of high-volume campaigns while maintaining brand consistency and delivering meaningful impact — all through AI-powered workflows built for speed and scale.

Join this session to: 

  • Discover how GenStudio for Performance Marketing enables rapid, personalized email creation at scale
  • Learn how Adobe's own marketing teams leverage GenStudio for Performance Marketing to scale email and drive growth
  • See the latest GenStudio for Performance Marketing email innovations in a live demo

Technical Level: General Audience

Track: Content Supply Chain for the AI World

Content Category: Tips and Tricks

Audience : Advertising Marketer, Campaign Marketer, Digital Marketer, Channel Marketer, Content Marketer, Marketer, Operations Marketer , Martech Professional, Demand Generation Marketer

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