Powering Customized AI Models to Deliver Enterprise Content at Scale

In-Person On-Demand Session

Powering Customized AI Models to Deliver Enterprise Content at Scale - S453

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ON DEMAND

Closed captions in English will be available soon.

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Speakers

  • Matthew Gyves

    Matthew Gyves

    Field CTO, M&E, Firefly Foundry, Adobe

  • Jaclyn Dab

    Jaclyn Dab

    Group Manager, Product Strategy & Marketing, Firefly Enterprise, Adobe

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Session Resources

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About the Session

As demand for personalized, high-quality content accelerates, enterprise teams face a widening gap due to expectations rising but not budgets and resources. Generative AI promises faster creation, yet general-purpose models often miss the mark when it comes to brand fidelity, governance, and enterprise-grade precision. This session showcases how brands are partnering with Adobe to create custom, brand-trained generative AI models to power standout experiences while safeguarding IP. Discover how model customization and fine-tuned training with Firefly Custom Models and Firefly Foundry unlocks transformative business value, accelerating time to market, reducing production costs, and enabling new creative possibilities — all while adhering to responsible AI principles and enterprise-grade security.

Technical Level: General Audience

Track: Content Supply Chain for the AI World, From Volume to Brand Value: Scaling Production-Ready Content for the Enterprise

Content Category: Case/Use Study

Audience : Campaign Marketer, Developer, Digital Marketer, Executive, Channel Marketer, Content Marketer, Marketer, Operations Marketer , Content Manager, IT , Martech Professional, AI Strategy/Technology , Creative, Graphic Designer, Creative Art Director, Creative Project Manager, Brand Marketer

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


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