The Human + AI Advantage: Lumen’s ABM Transformation with Adobe GenStudio

Lumen is transforming how B2B marketing operates by empowering marketing teams with AI agents designed to deliver account based marketing results. In this session you’ll learn how Lumen scaled AI-powered Account Based Marketing with Adobe GenStudio to up-skill their workforce and personalize their campaigns including paid media, email, content marketing, and video use cases.

Learning outcomes

• ABM with AI that performs: How to target, create, and activate account-specific content at scale with GenStudio + Firefly.
• Uplevel the team, not replace it: Practical steps to super charge creative resources and empower marketers.
• Move spend in-house: Structure, tooling, and guardrails to shift multi-million-dollar outsourced work to agile internal production.
• Own the outcome: How Adobe’s newest agents connect planning, creation, activation, and measurement so marketers can run ABM end-to-end.

Industry : High Tech

Technical Level: General Audience

Track: Analytics, B2B Customer Journeys, AI, Innovation, and Leadership Trends, Content Supply Chain for the AI World, Orchestrating Experiences with AI Agents , Enterprise Productivity for High-Performing Teams , From Volume to Brand Value: Scaling Production-Ready Content for the Enterprise

Content Category: Thought Leadership

Audience : Campaign Marketer, Digital Marketer, Executive, Channel Marketer, Content Marketer, Marketer, Martech Professional, Demand Generation Marketer, Brand Marketer