From Tools to Teammates: The Agentic Future of Customer Engagement

Great marketing teams don't just need better tools. They need more hands on deck. In this Strategy keynote, discover how Adobe is redefining customer engagement for the agentic era — where AI doesn't just inform decisions, but works alongside your team to orchestrate experiences across data, journeys, and channels in real time.

Discover how leading brands are making the shift from campaign-based execution to continuous, intelligent engagement — and what it means to assign AI a goal rather than just ask it a question. From operational workflows to competitive response campaigns, see how agentic AI transforms the speed and scale of customer engagement without replacing the human creativity and judgment at the heart of great marketing.

Join Adobe's Sundeep Parsa, Vice President of Adobe Product, and Anoop Sreenivasan, Intuit's Vice President, Go-To-Market Technologies, for a hands-on look at what agentic customer engagement looks like in practice — and how your organization can put it to work today.
 

Industry : Advertising/Publishing, Automotive, Consulting/Agency, Consumer Goods, Education, Financial Services , Government, Healthcare and Life Sciences, High Tech, Industrial Manufacturing, Media, Entertainment, and Communications, IT Professional Services, Retail, Telecommunications, Travel, Hospitality, and Dining, Distribution/Wholesale

Technical Level: General Audience

Track: B2B Customer Journeys, Customer Engagement, Customer Data Management and Collaboration, Orchestrating Experiences with AI Agents

Content Category: Thought Leadership

Audience : Campaign Marketer, Digital Marketer, Executive, Channel Marketer, Content Marketer, Marketer, Martech Professional, AI Strategy/Technology , Demand Generation Marketer, Product Marketer, Brand Marketer