Driving Growth Through Connected, Data-Driven B2B Journeys at Red Hat

In-Person On-Demand Session

Driving Growth Through Connected, Data-Driven B2B Journeys at Red Hat - S205

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Speakers

  • Gina Franks

    Gina Franks

    Director, Product Owners & Delivery - Marketing Technology - CBP, Red Hat

  • Hannah Macking

    Hannah Macking

    Director, Digital + Orchestration Architecture, Red Hat

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About the Session

As Marketing and IT teams strive to deliver seamless B2B experiences, the pressure to align data, technology, and strategy has never been more critical. Red Hat transformed a fragile, disconnected stack into a unified ecosystem by migrating from Eloqua to Adobe Marketo Engage and building a strong data foundation with Adobe Real‑Time CDP.

Learn how Red Hat cleaned and unified data, expanded marketable audiences by 116%, and implemented AI‑powered lead scoring to improve conversion and sales prioritization. These unified audiences then fueled omnichannel B2B nurture journeys across Adobe Marketo Engage and Adobe Target, creating aligned, personalized experiences and paving the way for advanced account orchestration with Adobe Journey Optimizer B2B Edition.

Key Takeaways:

  • A strong data foundation with Adobe Real-Time CDP transforms fragile stacks into scalable B2B ecosystems.
  • Unified audiences unlock personalized B2B experiences across channels.
  • Connected orchestration across Marketo Engage, Real-Time CDP, and Adobe Journey Optimizer B2B Edition drives measurable revenue impact - turning technology, marketing, and sales alignment into measurable revenue outcomes.

Industry : High Tech

Technical Level: Intermediate to Advanced

Track: B2B Customer Journeys

Content Category: Case/Use Study

Audience : Advertising Marketer, Campaign Marketer, Digital Marketer, Channel Marketer, Content Marketer, Marketer, Operations Marketer , IT , Martech Professional, Demand Generation Marketer, Brand Marketer

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