Skill Exchange: AI Prioritization Framework and Playbook for Marketo Engage

AI is revolutionizing B2B marketing by speeding up content creation, scaling personalization, and accelerating pipeline velocity. However, these benefits come with risks that need to be managed. This peer-led session will demonstrate AI's impact on B2B marketing with practical examples tied to business metrics like CTR, lead velocity, and campaign SLAs. Admins will leave with templates, prompts, and tools to deploy the first use cases.  

Key takeaways: 

• Learn a framework to assess AI risks, including PII, brand voice, bias, hallucination, and human-in-the-loop approvals.  
• Explore an implementation playbook by risk level to:  
  • boost efficiency and quality, with human-reviewed outputs using the new Email Designer and Custom GPT for Velocity Scripts. 
  • integrate AI into low-risk processes, such as using Interactive Webinars GenAI features and AI persona segment classification via Webhooks.  
  • create guardrails for AI-assisted nurture orchestration and AI person scoring aligned to your lifecycle. 

Technical Level: Intermediate to Advanced

Track: B2B Customer Journeys

Content Category: Tips and Tricks

Audience : Executive, Marketer, Product Manager, Operations Marketer , Martech Professional, AI Strategy/Technology