Beyond the Machine: Komatsu’s Global Blueprint for a Unified Experience

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Speakers

  • Michael Gidaspow

    Chief Digital Officer, Komatsu

  • Derek Sisko

    Web & eCommerce Product, Komatsu

  • Rick Buczynski

    SVP, Solution Consulting, Infosys x Blue Acorn iCi

  • Jon Burdette

    Director, Global Industry Strategy - IM, HT, HLS, PubSec, Auto, Partners, Adobe

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About the Session

Global manufacturers face mounting digital pressures: fragmented regional sites, inconsistent dealer experiences, siloed data, and customers who expect B2C‑level convenience in every B2B interaction. Many organizations also struggle to turn machine data signals into meaningful insights that fuel smarter service, proactive support, and stronger lifecycle engagement. Michael Gidaspow, Komatsu’s chief digital officer, shares how the company addressed these challenges by launching the Komatsu Experience (KX) program — a unified digital ecosystem built on Adobe Experience Cloud that connects commerce, data, various digital solutions, dealer partners, and machine intelligence. Explore how they shifted from a hardware‑centric business model to a digitally driven, customer‑centric approach that streamlines operations, elevates dealer collaboration, and delivers more personalized, intuitive experiences for every user.

Key takeaways:

  • How Komatsu unified dealer workflows, commerce, and customer experiences
  • Operational challenges behind global digital transformation
  • How Komatsu is moving beyond selling equipment to solving customer problems

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Industry : Industrial Manufacturing

Technical Level: Intermediate, Intermediate to Advanced

Track: Commerce, B2B Customer Journeys, Enterprise Productivity for High-Performing Teams

Content Category: Case/Use Study

Audience : Business Analyst, Executive, Commerce Professional, Martech Professional

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