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Sales Qualifier: AI Boosts Marketing Lead Conversion and Much More
In-Person On-Demand Session
Sales Qualifier: AI Boosts Marketing Lead Conversion and Much More - S207
Speakers
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Bob Conklin
Product Marketing, B2B AI and Apps, Adobe
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Tarun Arora
Director - Product Management, Adobe
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Akande Davis
VP Operations, GNW Consulting
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Session Resources
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About the Session
BDRs and SDRs play a crucial role at the intersection of B2B marketing and sales. Through inbound qualification and outbound prospecting, these teams can make all the difference in sales productivity, return on upstream marketing investment, and earning trust. Unfortunately, many fall short. We will discuss the universal challenges that these teams face and how Adobe can help. Learn about Adobe’s new AI-first solution for business and sales development – Sales Qualifier — which delivers newfound efficiency and scale, high-quality engagement, and bridges the gap between marketing and sales.
Key takeaways:
- See how Sales Qualifier helps with every step, from prioritization and research to personalized engagement, prospect meetings, and automation of administrative tasks
- Discover how Sales Qualifier lets leaders and reps select and adapt the right balance of AI assistance and fully autonomous AI workflows to deliver on their goals
- Understand practical next steps for supercharging your business and sales development teams
Technical Level: Beginner to Intermediate
Track: B2B Customer Journeys
Content Category: Tips and Tricks
Audience : Campaign Marketer, Digital Marketer, Marketer, Operations Marketer , Martech Professional, AI Strategy/Technology
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