Using Customer Journey Analytics for Decisions, Not Just Reporting

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Speakers

  • Raja Walia

    Raja Walia

    CEO, GNW Consulting

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About the Session

Many organizations implement Customer Journey Analytics expecting better reporting, only to find that decisions don’t change after go live. The platform works, the data is there, and yet teams continue to rely on the same metrics and attribution models. But beyond reporting, Customer Journey Analytics is a way to understand customer behavior over time, across channels and systems. Explore how teams move past session-based views, identify where journeys break, and analyze progression instead of isolated outcomes. Learn what Customer Journey Analytics is designed to support for executive decision-making, how it fits into modern analytics and AI strategies, and what needs to change inside the organization for Customer Journey Analytics to influence decisions.

Key takeaways:

  • How to use Customer Journey Analytics beyond reporting
  • What types of questions Customer Journey Analytics is designed to answer
  • Why attribution-focused analytics limits journey understanding

Industry : Consumer Goods, High Tech, Industrial Manufacturing, Retail

Technical Level: General Audience

Track: Analytics, B2B Customer Journeys, AI, Innovation, and Leadership Trends

Content Category: Thought Leadership

Audience : Business Analyst, Executive, Operations Marketer , Martech Professional, AI Strategy/Technology

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