From Unified Data to Intelligent Engagement: Designing Omnichannel Journeys

In today’s cybersecurity buying environment, effective engagement requires more than isolated interactions—it depends on unified data and actionable insights that drive intelligent, real-time decisions across channels. In this session, Mukund Palwankar, Marketing Leader at CrowdStrike, shares how a strong data and insights foundation enables next-best experiences and supports the design of consistent, omnichannel journeys. The discussion explores how customer- and account-level signals can be connected to determine what experience should come next, ensuring relevance while maintaining cohesion and trust. Attendees will gain practical guidance on designing journeys aligned to customer intent, using real-time signals to inform decisioning, and building scalable experience frameworks that support long, complex B2B buying cycles. Key takeaways:

• How unified data and insights enable next-best experiences across the customer lifecycle
• Designing consistent omnichannel journeys guided by real-time signals
• Applying decisioning principles to increase relevance without compromising cohesion or trust

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Industry : Consumer Goods, IT Professional Services, Retail, Distribution/Wholesale

Technical Level: General Audience, Beginner to Intermediate

Track: B2B Customer Journeys, AI, Innovation, and Leadership Trends, Customer Data Management and Collaboration

Content Category: Tips and Tricks, Thought Leadership

Audience : Developer, Digital Marketer, Executive, Channel Marketer, Marketer, Project Manager, Product Manager, Content Manager, IT , Martech Professional, AI Strategy/Technology , Demand Generation Marketer, Graphic Designer, Creative Project Manager, Industry Analyst