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AI Innovation in Travel: Personalization and Storytelling
In-Person On-Demand Session
AI Innovation in Travel: Personalization and Storytelling - S918
Speakers
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Julie Hoffmann
Global GM Industry Strategy - Travel, Hospitality, Dining & Loyalty, Adobe
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Kevin T. McAuliffe
Chief Technology & Digital Innovation Officer, Brightline Trains
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Debby Zierten
VP Consumer Marketing, Princess Cruises
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Session Resources
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About the Session
By 2027, one in five search queries will shift to LLMs. As generative AI reshapes how travelers discover and choose brands, storytelling is emerging as the ultimate differentiator. Hear how two industry leaders — Brightline and Princess Cruises — are transforming experiences through data and AI. Brightline has re-engineered its data layer and relaunched critical use cases, positioning AI at the core of its 2026 strategy to drive innovation. Learn how Princess Cruises is leveraging loyalty as the foundation for personalization, using AI-driven insights to create connected experiences that deepen guest engagement. By integrating data across channels, they are redefining how loyalty programs deliver value and storytelling at scale.
Key takeaways:
- Insights into the state of AI in travel and dining
- Infusing AI into customer experience optimization and operational workflows, driving next-level personalization and efficiency
- How to operationalize personalization, and practical steps to scale connected experiences
Industry : Travel, Hospitality, and Dining
Technical Level: Intermediate to Advanced
Track: AI, Innovation, and Leadership Trends
Content Category: Thought Leadership
Audience : Executive, Marketer, IT , AI Strategy/Technology
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