Moving Enterprises From AI Experimentation to Customer Experience Impact

Enterprises are moving past AI experimentation and focusing on what really matters: results.

In this strategy keynote, you’ll hear from leading organizations that are using generative and agentic AI to move faster, reduce operational drag, and deliver better customer experiences. We’ll share concrete examples of how teams are driving measurable value in everyday work, automating image generation, customer journeys, complex workflows, and much more.

Sunil Menon, VP of Experience Cloud Portfolio will outline Adobe’s point of view on how this shift is reshaping marketing and customer experience, and why now is the moment to act. You’ll hear from Kelly Mahoney, CMO, and Mike Maresca, CTO, from Ulta Beauty, and Ashley Kramer, VP of Enterprise at OpenAI, and see live demonstrations from Adobe product innovation leaders that bring the strategy to life and show how enterprises are turning AI investment into measurable impact.

Industry : Advertising/Publishing, Consulting/Agency, Consumer Goods, Financial Services , High Tech, Media, Entertainment, and Communications, IT Professional Services, Retail, Telecommunications, Travel, Hospitality, and Dining

Technical Level: General Audience

Track: AI, Innovation, and Leadership Trends, Orchestrating Experiences with AI Agents

Content Category: Thought Leadership

Audience : Advertising Marketer, Business Analyst, Campaign Marketer, Developer, Analyst, Digital Marketer, Executive, Channel Marketer, Content Marketer, Marketer, Web Analyst, Project Manager, Product Manager, Operations Marketer , Commerce Professional, Content Manager, UI/UX Designer, IT , Martech Professional, Sales, AI Strategy/Technology , Creative, Demand Generation Marketer, Product Marketer, Graphic Designer, Creative Art Director, Creative Project Manager, Industry Analyst, Financial Analyst, Brand Marketer