Powering the Play: How Dick’s Sporting Goods Wins with Athlete-Centric Innovation

In the world of retail, many brands focus on the transaction; Dick’s Sporting Goods focuses on the Athlete. By shifting the paradigm from selling products to fueling performance, Dick’s Sporting Goods—in partnership with Globant—has redefined what it means to put the customer at the center of the digital ecosystem.

Join leaders from Globant and Dick’s Sporting Goods for a deep dive into the strategy and technology behind a truly athlete-centric experience. We will explore how a unified data strategy and Adobe Experience Cloud empower the brand to meet athletes where they are—from the court to the trailhead.

Key takeaways:

• The Athlete-First Mindset: How to pivot organizational culture from product-centric to persona-centric.
• The Tech Stack in Action: A look at how DSG integrated tools to create seamless, personalized journeys across web, app, and in-store.
• Winning Results: Real-world insights into how prioritizing the athlete’s journey drives long-term loyalty and measurable ROI.

By clicking add to schedule, I agree the Adobe family of companies may share my contact information with Globant for marketing purposes.

Industry : IT Professional Services, Retail

Technical Level: General Audience

Track: Customer Engagement, AI, Innovation, and Leadership Trends, Customer Data Management and Collaboration

Content Category: Case/Use Study

Audience : Advertising Marketer, Business Analyst, Campaign Marketer, Developer, Analyst, Digital Marketer, Channel Marketer, Marketer, Project Manager, Product Manager, Martech Professional, Demand Generation Marketer, Product Marketer, Brand Marketer